Kudler Fine Foods Frequent Shopper Program Team E Gio Smith University of Phoenix Management Information Systems CIS 205 Sue Julin July 7, 2011 Kudler Fine Foods Frequent Shopper Program Abstract Kudler Fine Foods has identified the need to track the purchases of customers. To do this they are preparing to launch a Frequent Shopper Program. This program will award points to customers to redeem for gifts and other services. To accomplish this, it is crucial to understand the history and make up of Kudler Fine Foods. The background of the company will reveal that they have experienced significant growth and are in need of expanding services.
We must also expand sales to our newer customers by utilizing public relations activities, trade shows, brand development, and sales force promotions. These changes and implementing our recipes to reach our goals will help us reach our goals on a steadier track. Sixty percent of our incremental sales will come from our existing customers by the end of the year. We must take a consultative sales approach to understand the current needs of our customers and anticipate their future needs as well to satisfy and keep our existing customers. The other forty percent of our sales will come through new customers, therefore we must reach these new customer through trade shows and leverage market research reports.
M3: Explain how the website assists in achieving the aims and objectives of the business user. For M3 I will produce a report for the family business that explains how the website assists in achieving aims and objectives. I will explain how the design and features will support at least 5 aims and/or objectives of the chain of sportswear shops. Increase Market Share For my shop I will write 5 SMART objectives: * Increase market share by 10% by 2013. * Introduce new product range every 3 months by researching competitive suppliers.
Terry estimated her investment on the product should be 75,000 to 95,000 in inventory to begin with considering off peak times when customers are likely to buy. This scenario indicates a great way to contingency planning because Terry has thought about possible problems such as seasonal peak and valleys she might run into. She has prepared this issue by finding an alternative way to still sell her products even with off peak times by creating a website for customers from all over to purchase. She has also prepared herself to dedicate more time working longer hours at the store to be available to potential customers. Nevertheless, Terry has some excellent solutions to her planning although she has some aspects of her business goal I find might need some modifications.
Appendix 1 Case Study—The Office Assistant: The Hillsdale Store Karen is the store manager of the Hillsdale store. When completing her operational plan for her store to achieve 10% sales growth she identified the following KPIs to measure the performance of her plan. 1. Services sales increase by at least 10% by 30 June 201X. 2.
Lemonade Stand Season Three Written Report BUS 599 – Introduction to Quantitative Principles Instructor Lee Meadows August 8, 2011 Lemonade Stand Season Three Written Report In the lemonade stand business the income statement for season three reflects revenue, expenses, and the net profit for the season, which consisted of six days. Net income increased by 13.1% and revenue increased by 11.36%. I wanted to make the season a little more interesting so I decided to purchase more equipment to see if there was a difference in the operation of the stand. A comparison can also be seen and made between all three seasons that the stand operated. This report is essential in enabling important, informed business decisions.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Week 5 - Service Request SR-kf-013 – Final Draft BSA/375 - Fundamentals of Business Systems May 14, 2014 Carlos Perales, MSCIS Scope and Goals Kudler Fine Foods proposed that they would like to implement a frequent shopper program for their customers to increase loyalty and to give the incentive to increase revenue. Customers will be awarded loyalty points for all their major purchases and specific goods so that they can redeem these loyalty points for high value incentives. The overall goal is to keep customers in the store longer in order to increase sales and with that Kudler Fine Foods would like to increase the frequency that customers shop at their store. Kudler Fine Foods plans to set the program up so that customers can
In period 0 - 2, marketing tactics were targeted to strengthen the market leader position of Allround as our core product; therefore, the marketing mix was used to grow the market share and brand awareness as our top priority. In period 3 and 4, marketing tactics were focused on promotion of the line extension Allround+ and increase the profitability of the core product Allround. In period 5, we launched the new product Allright by emphasizing benefits and product effectiveness among the competitors in the allergy market. Our full period report is included in the second section of this marketing report which reflects our tactical moves and reasoning, period results and our
Presently, the company is using a combination of traditional seasonal dating plan and trust receipt plan to encourage and enable as many dealers as possible to be well stocked in advance of seasonal sales peaks. Also, this combination was used to retain security interest in merchandise shipped. PROBLEM DEFINITION With the current internal complications, what must O.M. Scott and Sons Company do to be able to decrease cost of sales and operating expenses? How will the company keep up with its goal of a 25% annual growth rate in sales and profit considering the current policies?