HCMR: Conduct Market Research Assessment Task 1: Research brief and proposal Class: SCB01 Candidate’s Name | Nguyen Huy Truong Thanh | Student No. | ADD2037 | Candidate’s Name | Nguyen Huy Thai Anh | Student No. | ADD2044 | Assessor’s Name | Rajan | Phone No. | | Assessment Site | Sydney | Assessment Date/s | 04/04/2012 | Time/s | | Stage A: 1. A brief history and description about IPhone 4s and its provider: * IPhone 4s – The latest smart phone released by Apple, is an amazing phone with many unique features such as retina screen, impressive 8.0 MP camera or the promising digital phone assistant Siri.
"To busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier, more reliable way to stay connected to data, people, and resources while on the go." A) positioning statement B) service differentiation C) concentrated segmentation D) competitive advantage E) responsible target marketing 5) Vans has an extremely loyal customer base even though it only has 1-2% of the overall athletic shoe market. This is an example of: A) Segment marketing B) Niche marketing C) Mass marketing D) Micro marketing E) Mass customization 6) Ryan's friends consider him an expert on electronic products. Ryan purchased quick read, one of the first electronic books launched by EasyTech Inc. years before any of his friends did. Ryan paid four times more for this product than they did.
Dell’s goal is to meet customer’s expectations and satisfactions with many qualities, such as: “highest quality, leading technology, individual and company accountability, best in class service and support, flexible customization capability, superior corporation citizenship, and financial stability.” Apple is also one of my favorite companies. Apple currently provides some of the most popular devices known in the technology world, such as: the iPhone, iPad, iMac, iPod, and Apple TV. Steve Jobs, Steve Wozniak, and Ronald Wayne had established Apple on April 1st, 1976. On January 3rd, 1997, APPL (Apple Inc.) had begun to manufacture and designs for mobile communication, personal computers, and digital music players. Aside from the popular devices that Apple offers, Apple also offers a variety of software, such as: iOS and OS X.
The organization should consider using iPhones because it is the most dominant smart phone in the market being used, and it is also has many features that other smart phones may not have, such has excellent and strong reception which will come in handy when using the phone for presentations for the next big client. The NETGEAR – ProSafe Wireless-N Access Point Router system will make sure departments are getting good use of the iPhone. While in the office employees can, safely and securely uploads and downloads client information. If employees travel a lot the iPhone will be a great source because he or she can “manage trips, itineraries, confirmation numbers,
Entering the Foreign Market Principles of Marketing MKT 100 December 9, 2013 Provide a detailed description of your company. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant. My company is called Henderson’s iPhone Store. We market all the latest versions of Apple smartphones The purpose of this paper is to detail the target market profile for the iPhone 6, key buying behaviors, organization target markets, and decision motivators. In addition to the four P’s, I will discuss product mix, branding, and differentiating characteristics.
While these products are highly successful Microsoft continue to push the envelope to create and improve products that are synchronized with tablets, PCs, game systems, and phones in businesses and consumers to increase their productivity. Identify Strategic Initiative. Microsoft
Therefore, it could facilitate the growth plans of BBQfun. For e-commerce, it would have strong effects on growth plans of BBQs. Owing to selling products through e-commerce, customers could easily order products everywhere and every time. As a result, the sales volume as well as the revenue would increase and simultaneously broadening the customer base. With regard to selling products at bargain prices, BBQfun could raise its market volume because the lower price would be an incentive to encourage customers’ purchasing.
• Increase B2C advertising, focussed on innovative solutions they may offer, like real-time traffic updates and information. • Distribution points worldwide will increase levels of aftercare and service, increasing sales through improved customer satisfaction as well. • Capitalise on green markets and the advantages satellite navigation can hold in these markets, especially the management of fleets. Fleets fitted with TomTom hardware may recover lost PND unit sales of the past. • Increased number of partnerships with companies like Renault, Toyota and AVIS will increase exposure to consumers and increase unit sales as well.
By operating its own stores and locating them in desirable high-traffic locations the Company is better positioned to ensure a high quality customer buying experience and attract new customers. The stores are designed to simplify and enhance the presentation and MARKETING of the Company’s products and related solutions. The retail stores employ experienced and knowledgeable personnel who provide product advice, service and training and offer a wide selection of third-party hardware, software and other accessories that complement the Company’s products. The Company has also INVESTED in programs to enhance reseller sales by placing high-quality Apple fixtures, merchandising materials and other resources within selected third-party reseller locations. Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providing a high level of product expertise, integration and support services.
The extent of data derived from social media site, nowadays, requires an efficient team media analytics expert. In fact, social media, today, is proving to the major source of big data for companies and this raised the importance of social media analysis even more. The use of social media marketing has the raised the conversion rates significantly. This means that a company’s the targeted group of consumers are turning into its permanent customers. All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors.