As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets. Facebook is a social app that allows us to easily reward our consumers for their loyalty and friendliness. If they choose to get the Facebook Places app they will be able to share with their friends about where they are and show that our brand is good and trustworthy. Without trust and interaction between the brand and consumers the brand cannot grow. The best way to gain that interaction is through social
This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.
Like us on Facebook or Follow us on Twitter brings followers to your business. As you post internet promotions and weekly specials in addition to future entertainment attractions, you will draw the
2. On a Facebook brand page, “engagement” and likes are two different key metrics. “Likes” are the number of people who like a particular brand’s Facebook page. This metric is important because it shows the size of the brand’s Facebook audience. An “engagement” on the other hand, is how active its Facebook audience is with Carmex.
The company was also able to advertise their product using various approaches such as emotional settings; this is where types of adverts catches the consumer feelings allowing them to be involved or allowing them to purchase a product based on emotions. Social media is another flexible advertisement because it is used based on the internet, where their consumers are able to browse anywhere to get information about the campaign. Also using social networks used by their consumers to promote the company’s
People can show off their children or the birth of a new born baby. Another advantage of social media is that a person can market their business. Social media can attract people to your website from links that are advertised or shared by a friend or consumer. With social media a person can meet new people in their area and also meet new people in their state, country, and around the world. Some disadvantages of social media are cyber bullying, harassment, and stalking.
I chose the topic of the social media for many reasons. The first reason was because I like going on Facebook to chat with my friends. The second reason was because I go on Twitter all the time to see what my favorite music and movie stars are doing. The last reason I chose this topic was because I like going on social networks and so I wanted to find out how the social media affects the people that go on it and how it help spread information. Methodology I took several steps in conducting research on the social media.
On facebook and instagram you can add pictures and information with other people across the globe. With twitter you can “tweet” also known as messaging to get information out on the web. A good way an individual can use social media to help strengthen their community is by setting up a Facebook account to delivery important information. For example my community has a Facebook page I follow and they are constantly updating information about my community’s environment. Every Thursday at 6pm they have tea time at our local city hall so we can get to know our neighbors better.
Promotion of the website:The website would need to be promoted in order for customers to know that the company has a website which exists. The methods in which the comapny would be promoted in are: · Leaflets with with information of the website · Advertising on social media websites · sending emails
Promotion mix is also used to encourage customers that the product is better than competing products and to remind customers about why they may want to buy it. It can also be used for attracting new customers, creating an image, increase sales, encourage customer loyalty, create awareness and also reassure new customers. Reference: http://www.tutor2u.net/business/marketing/promotion_mix.asp Communication