Ben Gay Persuasive Speech

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Ben-Gay Will Carry You Across The Finish Line In today’s world where people are becoming increasingly focused on and aware of the need for more physical activity, running has become a popular choice to both getting fit and staying fit. “3,103 MILES…AND BEN-GAY ALL THE WAY” was printed in 1981 to promote the use of Ben-Gay pain relieving ointment in running. I was drawn to the ad because of its feel good theme, and also because I am a novice runner myself. The ad is attempting to persuade the reader that Ben-Gay ointment is effective in minimizing the aches and pains associated with long distance running. In a high impact and demanding sport such as running, Ben-Gay will improve conditioning and endurance. The ad will be evaluated for the use…show more content…
Mr. Cottrell was quoted directly saying that he used Ben-Gay throughout his long distance run. Mr. Cottrell set a new transcontinental running record after running for 48 days, through 14 states. The ad states that during that time he used 3.3 pounds of Ben-Gay and that Ben-Gay helped him to reach his “lifelong dream” of the transcontinental running record. The use of Mr. Cottrell in the both an image and a powerful quotation, definitely provide the effective use of ethos in this ad. The transcontinental run is one of the most grueling races a runner can attempt. The use of Ben-Gay helped Mr. Cottrell to not only complete the race, but to set a new record. Imagine what Ben-Gay can do for an average…show more content…
Cottrell. He is shown waving an American flag as he crosses the iconic Golden Gate Bridge. He has just finished his “Run for America” race and set a new transcontinental running record. In the image used, he not only looks happy, but refreshed and strong. He does not look like he has just run 3,103 miles. There is not a bead of sweat on his face, nor the trace of a grimace. The makers of this ad are using this triumphant, stress free image of Mr. Cottrell to draw the viewer in to believe that this, no doubt has to do with the fact that Ben-Gay ointment has taken away all of the aches and pains associated with a long run. The use of the American flag also plays a part in providing a patriotic feel to the product. It is an American product, used by American’s to make them great. In conclusion, this ad is clearly aimed at long distance runners. The makers of this product should consider marketing it to aspiring runners who are looking to find a painless way to get fit and healthy. It would be a useful in getting them back on the treadmill day after day, despite feeling the ache of muscle groups they never knew existed. Perhaps they can create an additional product to the line, that of a bath

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