Providing this service will lead the company to differentiate themselves among their competitors. Moreover, it will maintain a strong cash flow by selling high volume of units to the contractors. However, the service provided by the contractors must fulfill customer satisfaction. Therefore, Home Depot should also provide information to the contractors about the products and their installations. These key points will build and maintain economies of scale.
As a marketing manager of a retailer selling a vast range of home furnishings, you have been asked to identify the importance of marketing in order to reach the firm's objectives. Evaluate how the marketing management philosophies may be applied to the firm concerned. Marketing is all about anticipating, identifying and delivering the consumer's needs and wants. An example of how this definition of marketing may be applied in a home furnishing firm is seen where the current trends are anticipated and thus, furniture nowadays, is being made with pastel colours, instead of using mahogany since this is no longer the current trend. Thus the customer's tastes and needs are satisfied and the firm can make larger sales.
P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
Student Name: Demetre Kyriacos Student ID: 000342021 Date: 12/15/2014 Mentor Name: Sheila Clark Company G 3-Year Marketing Plan “We enable consumers to improve the quality and convenience of their lives by providing high- quality, innovative electronic solutions.” Product Support of Mission Statement The XG Void Robotic Vacuum revolutionizes the way we clean. The vacuum offers its customers with the most innovative technology in household appliances, making our vacuum more effective than the competition. Our vacuum can be set on with a schedule or with a push of a button. This vacuum offers a larger variety of features compared to the competition. It will not only vacuum all floor types, but can polish hardwood, tile, vinyl and laminate.
Economic value is a primary focus to determine infrastructure between the supply chains. No ordering and producing products without a demand will promote flexibility in terms of product mix and eliminate product waste and services. The organization will not go without stock, sales, and distribution of products in demand. Therefore, Home Depot’s supply chain value, management, vision or goals and development priorities should focus upon the following objectives in the next 24-month period. Home Depot’s key to success is the way the organization treat people well and encourage associates to speak up and take risk in leadership and development for growth.
In the Petrie Electronics a request from the executive team has decided that the number one priority is to not only survive but to thrive and prosper by developing closer relationships with their customers. They also want to attract new customers and implement a customer loyalty program. 2. How are Organizational information systems related to company strategy? How does strategy affect the information systems a company develops and uses?
Decisions in Paradise Part II Melissa Kelley MGT/350 January 30, 2012 Berkline has brought the ideal of establishing a greater presence in Kava to the table. To create a greater presence in Kava it will be necessary to understand what this country needs from Berkline. Berkline is a leading manufacturer of furniture who came to Kava for better work performance, quality, also more affordable labor and overhead. After a great deal of brainstorming I have gathered some options for steps that the company can take which will benefit the people of Kava but also help Berkline at the same time. The first step was to evaluate what problems Kava is facing; next I had to look for options that would aid the people while ensuring the success of Berkline.
UMUC Haircuts will seek to differentiate itself from its competition by introducing a new business model that revolves around attracting young, affluent customers. We will provide exceptional customer service, invest heavily in customer satisfaction to enhance the client experience, keep the Salon upbeat, spotlessly clean and well maintained, and enhance it by adding in up to date and efficient services. Porter’s Five Forces Analysis Buyer Power: Buyer power is high because customers have many different hair products and a new salon to choose from and typically choose a salon based on individualized needs. Customers can have a positive impact on the business. Attracting and retaining them will be the most important part of the new business strategy.
They want to be a best fashion shop in the world, and for this they need to be come with new ideas. * Meeting customer needs – Primark sells all products that customer wants in fashionable and they sells all age people cloths. * Identifying new needs - Primark also bring new ideas on sales and their offers in cloths. Also they are just focusing on customer and not just brand Strength – being popular and most people like to buy from there and its cheep, also selling good quality products. Qualitative and high fashion items for a low price.
Woodmere Products Case 1. What are the major business propositions for Woodmere and HomeHelp to consider in evaluating this proposal? Is time-based logistics the right strategy for each company? The major business proposition for Woodmere is Woodmere can benefit a lot from accepting the HomeHelp challenge. They can not only learn how to develop a totally new customized delivery system but also consolidate a good business relationship with HomeHelp which is a big customer.