Bait and Switch Leg 500

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“Bait and Switch” Johnita Daniels Law, Ethics, and Corporate Governance - LEG 500 February 26, 2011 Professor Whitney Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The fact that Betty drove three hours in one-hundred degree heat does not have any bearing on whether or not the dealer must perform in accordance with the published advertisement. Betty drove based on her choice. Betty wanted the truck and did what she felt like she needed to do to be able to purchase the truck. Betty did what she thought she was being proactive by calling and speaking to someone before she came in. The person she spoke with according to her said that she would get a three thousand dollar trade in therefore; Betty decided on her own that it was worth the long travel in the heat. A car dealer is not required to sell a person a car just because that person underwent some difficulty to get to the dealership. Generally, ads are not offers but invitations for offers. Betty was looking for empathy and sympathy because of what she had to endure to get to the dealership but that will not work for her. Betty was very smart by making sure she brought the paper with her that had the price of the truck advertised for $11,399 and held her stance of what she expected after speaking with the person on the telephone who was actually Tony Sulka who she was speaking with in person. Tony thought he was going to bait Betty in with the advertisement and switch her to buying something else that cost more. The tactic Tony was using is what is known as the good old bait and switch advertising tactic. Tony was attempting to deter Betty from the advertised truck by describing other trucks that were available at a higher price. The probably with this tactic is

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