Assignment 1: Integrated Business Communication At Verizon

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Find a Web site that has an “About Us” section or a “Press Release” section. My assignment this week is to find out information on a company and analyze how they communicate. During my research I searched companies like Wall street Journal and Verizon. I chose Verizon for this assignment. During the process of the assignment I will be identifying the website, the sender and the receiver. I will analyze their integrated business communication. I will examine how the message is framed and identify the opinion leaders. Finally, develop recommendations for improving word choice. Web Site Verizon has a very user friendly web site. I was easily able to find the information that I needed for complete this assignment. The Verizon web site can be…show more content…
Our record speaks for itself: The nation’s largest and most reliable 4G LTE network. America’s first nationwide 3G wireless broadband network. Verizon Wireless consistently delivers the most advanced wireless technology available.” [ (Verizon Corporation, 2015) ]. Verizon is stating that they can provide the best cutting edge services for anyone needs. “Verizon Wireless is an innovative wireless communications company that connects people and businesses with the most advanced wireless technology and service available. Our company launched the nation’s first 3G wireless broadband network. We were also the first tier-one wireless provider in the nation to build and operate a 4G LTE network. With 4G LTE, our customers can access the Internet and stream media faster than ever—and experience their mobile world in real-time. As the nation’s largest wireless company, we serve 109.5 million retail connections and operate more than 1,700 retail locations in the United States. Globally, we offer voice and data services in more than 200 destinations.” [ (Verizon Corporation, 2015)…show more content…
“In his article "The Two Step Flow of Communication" by Elihu Katz,[10] he found opinion leaders to have more influence on people's opinions, actions, and behaviors than the media. Opinion leaders are seen to have more influence than the media for a number of reasons. Opinion leaders are seen as trustworthy and non-purposive. People do not feel they are being tricked into thinking a certain way about something from someone they know. However, the media can be seen as forcing a concept on the public and therefore less influential. While the media can act as a reinforcing agent, opinion leaders have a more changing or determining role in an individual’s opinion or
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