Art Friedman Leadership

484 Words2 Pages
The person that we will talk about today is Art friedman. His company named Friedmans Appliance. At first, please let me briefly give some information about the company and the strategy changed. Friedmans Appliance is a locally owned, family operated major appliance store which located in California, America. The company’s name changed 3 times. In 1970, Art friedman started his business as “Friedmans appliance”. In 1976, he changed the name to “Friedmans Microwave ovens”. Recently, the company name changed back to “Friedmans Appliance”. Why he did that? Because he changed business strategy during the period. The company’s name needs to match the new strategy. In 1976, the company focus only on microwave ovens, the goal was to be the best place to buy a microwave oven and its accessories. Later, Art Friedman decided to franchise his microwave business and use motivational technique to make everyone a boss. In recent, the new strategy is to specialize in built-in appliances and kitchen remodeling. Since 1970, in Art Friedman’s effective leadership, Friedmans appliance has been accomplishing its goal by providing superior service, good prices, and unconditional satisfaction guarantees. We use big five model to analysis Art Friedman’s personality. Surgency: He was in a dominant position, he wants to be in charge. He also has high energy with determination and strive to work hard and achieve goals. Agreeableness: Art Friedman knows how best to communicate with and work well with people. He likes to create win-win situation, he understand that if he can gave people what they want, they will gave him what him want. Adjustment: As a leader, Art Friedman knows how to handle his emotion and make himself stay emotional stable under pressure. Also, he is self-confidence in his judgments, decision making and capabilities. Conscientiousness: Art Friedman is
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