Argumentative Essay On Assuming Kids

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The main purpose of the documentary “Consuming Kids” is to display the negative impact advertising and marketing is having on our children who are the targeted audience especially because they are easy to manipulate and do not understand the deceptive or persuasive nature of advertising . Coupled with the unethical intrusive approach advertisers are using to maximise the benefit of child influenced consumer spending which has increased by 40% a year since the 1980 ‘s due to Government deregulation. The documentary uses factual shock tactics by displaying the enormity of the problem and relies on the emotions of parents and the general public to think about how their children are being affected and encourages them to do what they can to make a change and to encourage legal reform as our children’s…show more content…
The documentary provide short glimpses of the hearing in congress and snap shots of legislation passed which paved the way for advertisers to fully exploit children. The audience will be shocked with despair and anger as the highly paid lawyers who represents media and advertising and the President himself are displayed enemies of the children and cave in under the pressure of corporations who’s sole purpose is to exploit and increase profits. “Since deregulation kids spending has grown from $4.2 billion in 1982 to $40 billion in 2010 “ Just when the audience may think they have heard it all, its gets worse. Advertisers are using characters like Scooby Doo and product placements to push their products. They are using the emotional attachments kids have with characters to sell products like cereals. The scene which showed at child who loved the taste of a cereal which he never tasted proves the power of manipulative advertising. “ Its dishonest advertising, its deceptive

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