Apple Use of Propaganda

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Propaganda is a set of the messages intended to influence the opinions of the masses, not giving the opponents any opportunity to rebut the idea. Instead of telling people the truth, propaganda often aims at manipulation of ideas to influence the behavior of a large number of people. So, it presents ideas selectively. Propaganda is related to advertising, where it is about promoting a product. It is also used to influence religious beliefs of society. During the 20th century, the term propaganda acquired a negative meaning in the western countries. It meant, a deliberate dissemination of frequently false, but 'obligating' justifications of certain political ideologies. The propagandist seeks to alter the way people understand an issue in favor of the interest group. The five types of propaganda techniques used in advertising are Bandwagon, Testimonial, Transfer, Repetition and Emotional words. Bandwagon: - It aims at persuading people to do a certain thing because many other people are doing it. An example can be a soft drink advertisement wherein a large group of people is shown drinking the same soft drink. People feel induced to opt for that soft drink as it is shown to be consumed by many. Snob appeal is reverse of bandwagon. It indicates that buying a certain product will make you stand out from the rest, as the masses won't afford to buy it. Testimonial: - This propaganda technique uses words of an expert or a famous person to promote a particular idea. For example, a sports person is shown recommending a brand of sport shoes. Generally, people idealize celebrated figures. So celebrities are used to advertise certain products. A testimonial has to be reasonable. Advertisers are cautioned not to use false testimonials, as they lack authenticity. Transfer: - In this technique, qualities of a well-known person are associated with a product to promote or
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