Innovation Strategy Jose University of Phoenix Strategic Planning & Implementation, STR/581 July 22, 2015 Instructor: Dr. Magda Oquendo-Santiago Innovation Strategy The rules of innovation are charging. Apple Inc. somehow knew this year’s before the rest of the world. Apple Inc. has successfully embedded innovation in its DNA. Apple reported in their financial statements that about $75 million was spent in the development of the iPhone. Apple spent money developing a new innovative product that disrupted and changed the electronics market place.
1.1: Company Background and History On April 1st, 1976 Apple was discovered by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs owned 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries.
Each piece of fact through his use of logos developed the audience’s mindset from bliss to rational. To start his argument about the iPhone 5, first Rosenwald had to recall the measurement of previous upgrades. The iPhone 3G and the iPhone 4 were huge leaps in the technological timeline of Apple products. Rosenwald noted the “most notable addition a thin, gorgeous retina display” (Rosenwald). He then continued to say that the distinction between the next upgrade between the iPhone 4 and the iPhone 4S, “Not much” (Rosenwald).
Individual Case Study- Apple Inc. Issue/Problem Identification 1. What are the central facts of the case? Apple is a leading developer and retailer of consumer electronics, computer software, and personal computers. Steve Jobs and Steve Wozniak founded the company in 1976 with the goal of creating easy to use machines. Today the company is best known for their Mac computer line with their iOS operating systems, as well as their innovative products including the iPhone, iPod, and iPad.
A brief history and description about IPhone 4s and its provider: * IPhone 4s – The latest smart phone released by Apple, is an amazing phone with many unique features such as retina screen, impressive 8.0 MP camera or the promising digital phone assistant Siri. And so, in the first opening week, Apple had sole four million units and after a few months,
CHAPTER 6: CASE STUDY Analyzing Managerial Decisions: United Airlines Margaret N. Agwuocha Saint Leo University Dr. Patricia Wiseman February 20, 2013 Case Summary The entrance of the Apple’s Computer iTunes Music Store into the digital market made it possible for consumers to buy digital music and audio books over the internet. This saw Apple’s stock increasing from $7/share in April 2003 to over $46/share in August 2005. A look at the Apple’s 10-K statement for the fiscal year 2004 shows an astronomical increase from 2002 to 2004. Apple has maintained a flat pricing policy on all downloaded music ($0.99/song). The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009).
What I have just described is the process of getting an upgrade at the end of your contract, this is how Apple penetrate the market as when you upgrade, you will most likely go with a newer version of your old phone as you are used to the operating system and how the phone works. Apple released Apple TV in 2006; it allows the TV to access iTunes, Pictures & internet apps like Netflix. This is an example of Apples diversification. Apple uses market development to expand across different markets, for example they can provide anything from one of the top of the range smartphones on to the best tablets or pc’s/laptops. They have one of the best customer services by having stores that you can take your apple product in to and they’ll try to fix it in 10 minutes or they give you a new one.
Apple boasts 100,000 iPad apps, for instance. One reason Epps is so optimistic for Amazon's tablet is because it'll likely come with signifcant cloud services. Microsoft might have an advantage over others by offering Xbox Live accounts. Other tablet makers could introduce appealing features such as free six-month subscription plans to Netflix. (HP tried a similar strategy when it offered customers 50GB free storage on Box.net.)
If it weren’t for Apple’s technology then Microsoft wouldn't be what it is today. In addition, when Apple was falling and Microsoft was growing to be the best computer company Steve Jobs was rehired as the CEO of Apple. When Steve Jobs came back he came up with the iPod, iMac, iPad, etc. He started focusing more on the Operating System for the computers and they started dramatically improving. Steve Jobs had saved Apple from falling and possibly shutting down.
On the one hand IOS users have access to most of the paid applications; Android makes it cheaper for their user by including third party other than its app store (Google play), it has also provided some Google widgets to please its user and make the experience of Android more comfortable and reachable. While Android has made its UI more flexible and customizable, in IOS you have to go by the rules to install any new software. One more trend of present day technology is wearable gadgets which have started to gain traction. It was first started by android in March at London wearable show where more than 100 wearable technologies were displayed. From augmented Google eye wear to jackets which monitor our every move.