Conclusion 9. References 1.Introduction This report is about the Apple Inc. Company and covers the budgetary and financial plans and achievements of the company. The Apple Inc. Company designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software. The company’s products and services include Iphone, Ipad, Mac, Ipod, Apple TV, professional software such as iOS and Mac OS X, it also delivers and sells digital content and applications through the Itunes Store, APP store, IBooks store and Mac App store. The markets for the Company’s products and services are highly competitive and the Company is confronted by aggressive competition in all areas of its business.
Business Mission According to their website at www.Apple.com, the companies mission statement is: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods
The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad. Those products` popularity helped Apple to become one of the top companies in the world. (Dougherty,2010) Organisational culture There are numerous definitions for organisational culture. For example, Mullins described it as “The collection of traditions, values, policies, beliefs, and attitudes that constitute a pervasive context for everything we do and think in an organisation.“ (Mullins, 2010, p.739) In easier words, corporate culture shows, how things are done in the company. Taken into account Handy`s four types of organisational culture, Apple Inc. has a mixture of power and task cultures.
Organizational structure and leadership can make or break any company, they are essential to the proper management of companies. Apple recognized this principle early on and capitalized on it as strength. In addition, the strength of this corporation also lies in research and cleverness in the development of their products. Apple is able to utilize the result of intricate research development to successfully create masterpieces that consumers desire and are prepared to purchase at high retail price. Consequently, Apple products are now known to headline trends in the industry and have established brand loyalty.
INTRODUCTION Global corporate citizenship is progressively more important in today’s world as companies have a better understanding how it affects their business, brand and ultimately bottom line. A few years ago, a few different developments, mostly in China, have exposed the severe conditions that third-world workers have been withstanding. Apple’s demonstration of good global corporate citizenship over the years has shown an exemplary path for others to follow. Do you think that Apple has demonstrated global corporate citizenship, as defined in this chapter? Why or why not?
The growing sovereignty of American TNCs, such as McDonalds and Coca Cola, has seen the growth of cultural imperialism of western culture. This has led to an emphasis on consumerism and consumption, growth in democracy and a reliance on technology. It has been argued by some that the world is becoming ‘Americanised’, with American being the dominant global culture. This culture spreads by broadcasting its media and spreading the influence of its companies throughout the world. Four of the 25 largest global companies are American computer companies (Apple, Microsoft, IBM and Dell), which highlights how America is using its technological advancement to spread its culture.
Initially making them the highest ranked in technology of their times. Companies often question how they would go about globalizing and succeeding in an establishment that has potential growth within the company. Apple Inc. began globalizing by integrating their worldwide strategy, not only in their products, design,
Apple Inc. Jeymi Charles MRK/421 June 19, 2014 Michele Dougherty Apple Inc. Apple has been innovative in providing product and services for its customers. Having a competitive advantage they produce products like the IPad IPod, Mac, Apple TV and IPhone. Although some would say apple has lost its competitive edge with the passing of CEO and founder Steve Jobs, the company remains one of the leading sellers in the technology industry. In the world of personal handheld devices, the I industry remains dominant among its competitors and can continue to demand a price for which Apple known for, and yet holds its value even through re-sale. Apple has a variety of products that appeal to all cultural demographic.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
APPLE Inc. INDUSTRY: TECHNOLOGY Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smart phone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple's consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Why Apple?