It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy. Analyzing the industrial environment based on Porter’s 5 force model we get: 1. Intensity of Rivalry: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. However despite these companies having more or less the same hardware had less than 10% of the market share because of the launch of iTunes. Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods.
Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market. Key elements of personal media players -First to the market- Apple was the first to have a touch screen media player. Their design is always innovative compared to competitors. -Itunes-Apple was the first company to launch their own digital store where customers can download music and movies to their media players. Key elements of Smart phones -First to the market-Apple was the first to the market to create a smartphone with a full touch screen as well as integrating features from there already popular iPod.
It was in this time that Apple moved into the digital music space as a provider and distributor of music content. This came as a signal to the end of the previous innovation, the CD which was largely used to save music. Apple came up with a new technology and created iTunes as an online service where people could download legal, high quality songs for a very reasonable price. With the advent of this technology (iTunes) and the ease with which music was available digitally for download, the trend toward digital music was clear. This trend slowly opened up the fast growing demand for MP3 players that played mobile digital music, such as Apple’s iPod.
MRKT 5000 Online Course Willie Williams Consumers Take a Shine to Apple Inc. Case Summary: Apple Inc. was started by Steve Wozniacki and Steve Jobs on April 1, 1976. For the first two decades Apple concentrated on manufacturing and selling personal computers. The first personal computer was the Apple I and then the company produced the Apple II, Macintosh and now they produce MacBooks and iMacs. Apple really began to prosper in 2001 when the company began producing the extremely successful iPod music player. Along with the iTunes music stores the iPod revolutionized the way individuals would buy music.
In the late 90’s when futuristic was more the popular look, Mac computers gave the buyer a choice of color and the computer/monitor was very bubbly, laptops more rounded. In the mid 00’s when sleek and contemporary was in style they went simple and slim with their design and back to rectangular design. Now that industrial is the in look, Mac computers take up little space on a desk and laptops are made from aluminum and easily recyclable materials and are ultra light weight (apple-history.com, 2011). FOURNIER’S RESEARCH Referring to the Dr. Fournier’s research on relationships with branding, after examining not only consumers brand choice but also their lives, she came up with 15 types of relationships people have with their brands (Aisner, 1999). When characterizing how customers relate to Mac, customers relate as if Mac were a best friend.
Steve Jobs Pressed F13- He Did the Impossible Steve Jobs was one of the harshest employers there ever was. Despite all of the hardships he faced, Steve Jobs revolutionized multiple industries in his life. From computers to movies, Steve Jobs helped reinvent them all. Most electronic devices today would not have been the same without this genius behind this huge company, Apple. Like many people, Steve Jobs had a difficult childhood.
Any technology or electronic device that makes life simple is a win for me and most other people. There are several electronic devices that have changed our lives and affected me in my professional life. I am going to limit my electronics to just smartphones and tablets. If we think back on how electronics have change over the last ten years it is amazing. There was no such thing as an iPhone, although we act like we cannot live without our smartphones and tablets as few as ten years ago they didn’t exist.
These exclusive iPod add-ons of over 2,000 different items signal that Apple’s player is superior to many other MP3 players, which had fewer accessories. The emergence of iTunes also revolutionized the sales of iPod. The iTunes desktop software and music store
[pic] An Attempt to understand the Case Study on Creativity at Apple Abstract Apple is known for their innovative products such as the Macintosh computer, ipod, ipads and the first legal, digital music store for downloading songs- iTunes. Apple Inc. is a multinational corporation which was previously known as the Apple Computer Inc. for its first 30 years of operations. But Throughout the past two decades, Apple is gradually losing market share in the Personal Computer market. Their market position has dropped from 1st to 9th position within 2 decades in largest Personal Computer (PC) firms. Their level of profitability has also significantly decreased from 20% to merely 0.4%.
Aside from its numerous technical problems it has garnered great success in the video game industry. But even with this success, Microsoft’s Xbox 360 was lacking in innovation. Not long after the release of the Xbox 360, Sony released their PlayStation 3. Compared to the Xbox 360 the PlayStation 3 was a video game console full of innovation. And although expensive at the time, Sony offered a game console with a front loading blu-ray disk drive, wireless internet connectivity, an HDMI input, motion control built into their standard controller, and a hard drive.