Ansoff's Matri Case Study

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8. Recommendation The recommendation part will provide fairr.de with useful information on how they could enter the market. Though the outcome of the market analysis states that it is not an attractive market, still potential strategies will be presented. Besides, the recommendation aim is to answer the third sub-research question: ,, How could fairr.de enter the market?’’ To answer the question, further sub items as the strategy and the positioning of the product need to be responded. Without these necessary information, fairr.de would not be able to enter the market successfully. 8.1 Entering the market There are a still a few prospects, which have to be considered before entering the market. First to identify, what kind of approach fairr.de would use. Ansoff’s…show more content…
The government only required financial and organizational demands. However, it is almost impossible for fairr.de to open a branch in Poland due to the regulations required (Appendix 7). Fairr.de is only acting as an intermediary and do not possess enough capital, which is required (Appendix7). Due to the fact, that fairr.de wants to operate from Germany, the company could choose the option of Crossborder Market. As an insurance intermediary fairr.de would be able to perform in Poland and be based in Germany. Fairr.de could provide their website in the Polish language as well. Though potential Polish customers could not benefit of the tax allowances. The portfolio would only persist of the ETF funds, which are invested in the stock exchange. During the interview with Alexander Kihm from fairr.de, he mentioned the anger towards other providers on the market, who are trying to rip off customers. Therefore the idea of selling their product to other banks or insurance companies on the Polish pension market is not an option. Fairr.de does not consider a partnership, with these companies (Appendix
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