An Analysis of the Absolut Vodka Travele'Rs Exclusive Print Ad

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The 2D art I chose is a print advertisement which is full of elements which are all made up of doodles or drawings. The most outstanding element in the poster is obviously the bottle of Absolut Vodka. Aside from the bottle, there is also the text, “ABSOLUT WATKINS - Traveler’s Exclusive: Spiced Coffee and Almond Flavored Vodka.” There is also a drawing of a beautiful girl inside the vodka. A blue cloud and a brownish moon can be spotted outside the bottle. And also the tall buildings, vintage luggages, cup of drink with ice cubes and mixer inside, a tiny globe, a bent flower, a small plane, and at the bottom, a spicy chili is placed. The visual elements which are most obvious in this print advertisement are lines, shape and color. It is apparent that the whole advertisement is made up of lines, except for the bottle of vodka. The shape which can be seen in the ad is the oval shape of the body of the bottle and rectangle for the neck of the bottle. The print ad is basically colored brown with little accents of blue, khaki and brown. The principles of design present are balance, the photo is symmetrical; focal point, the photo focuses on the bottle of vodka, which is primarily the main element in the print advertisement; and lastly, pattern. Pattern is not obvious in the print advertisement, but if you focus on the background, you will see that the background (building, books, cup of coffee, chilli) is just a repeated photo of what is shown on the left side of the print ad. The artwork was basically made to advertise Absolut Watkins. The artist behind this print advertisement, is Lisolette Watkins, a Swedish Fashion Illustrator who have illustrated covers of magazines such as Elle in Switzerland. The Absolut Watkins, was named after her. It is a special edition Absolut, which is made for travelers, thus explaining the background and some elements in the print

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