Ajay Lakkireddy Response

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Video Case Teaching Notes Video: GM Global Research Network Time: 11:02 Summary: GM’s top managers realized that the organization was too self-contained and that to increase its competitiveness, they needed to change the company’s business model. They restructured GM to create a global team environment for research and development. By building an extensive network of engineers that allows it to tap into R&D expertise around the globe, GM aims to reach the level of innovation required to differentiate itself from its competitors. Topics Covered: ▪ Globalization ▪ Global teams ▪ Research & Development ▪ Innovation ▪ Technology Discussion Questions: 1. How does technology influence organizational structure at GM? What other factors should managers at GM consider when selecting a structure? Suggested Response: Global competition has forced GM to increase its focus on innovation, and thus advanced technology. Accommodating this need required a more flexible structure that would allow GM to leverage the technical capabilities of researchers worldwide. Management realized that it needed the input of the best researchers, both inside and outside of GM, no matter where they were located. The new structure is composed of global teams of employees who comfortably interact with team members from a variety of cultures and settings. Technology, human resources, strategy, and the level of turbulence in the external environment should be considered by managers seeking to design the best organizational structure for their company. 2. What organizational structures do you equate with GM’s old model of research? Which structures do you equate with the new model? Suggested Response: GM’s old research model was probably built around a traditional, functional structure in which all employees with technology

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