Advertising About Bread: Average American Family In The 1930's

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Scott Sanders Advertising: 1929-1946 About Bread Bread, the main staple of the average American family in the 1930s, can be considered the most impressive cultural change of the times. Imagine this, in the 1920’s the average roll of the woman in the house hold was to do the so called domestic duties, wash the laundry, clean the house and bake the bread. By 1940 the trend had changed and more and more men were assuming the role of Mr. Mom and managing the household and its routines. Due to the change of society the advertising had to change along with the world and in some cases reshape it. Bread winning was a term that really meant something during this time, it was estimated that bread was a larger portion of a normal diet at the…show more content…
One of the great new products was the Electric Writing Machine “Typewriter” by IBM in 1935. The Ad guys used any possible media that they could. They made some fantastic claims about their products, at times they even claimed that the products were safe for the consumer when reality was a completely different story. The ad guy wanted desperately to reshape the consumer and turn them into buying machines, not having recourse for their well being and safety. They uses whatever media they could and looked for places to advertise that targeted the younger population. In some cases they even turned to the public schools to help them change and influence the youth. This aggressive advertising of the thirties overwhelmed the average consumer and even gained attention in the political arena eventually causing legislation to be passed to control and throttle down the add guys. In 1933 the Tugwell bill was passed, this bill regulated false claims made by advertisers. Then in 1938 the pure food and drugs act was finally passed, requiring that the producers had to clearly label the contents of their products and disallowing a lot of harmful fillers in the product. Overall the time between 1929 and 1946 was filled with momentous and groundbreaking changes in advertisement and how the consumer receives their information about products and services offered by the ever-growing production machine. As technology mushroomed and the threat of war loomed the methods of advertising went through some radical changes that helped shape the population into a powerful consumer force. Even through the Great Depression the advances in advertising did not stagnate, it improved and became more
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