SWOT analysis: Toucon Collection’s strength is that consumer can trust their products. To avoid being cheated by amateurs and fly-by-night sellers, consumers desire to find a big company which could ensure them a quality, authentic products. Toucon Collection has supply problems recent years in collecting certain volume of replica products. The reason is both the rapidly increased competition and the strict governments not allowing exportation of certain artifacts because of their “national significance”. SWOT Matrix for Toucon Collection Inc. Case Selected Internal Factors Representative Selected External Factors Representative Strengths Weakness Opportunities Threats Management Experienced and observant sales manager Lack of management depth Competition Toucon has Long history and provide high quality products Amateurs and fly to night competitors Marketing Target is strong Highly limited distribution Consumer trends customers need a company they can trust Lack of products to satisfy consumers’ demand Manufacturing
Justify your answer with reference to Novartis, Google and/or other organisations that you know (40 marks) Diversification can be defined as the practice under which a firm enters an industry or market different from its core business. This shows relevance in regard to a company’s corporate strategy, as it is the change in the company’s direction of business. The company is wishing to diversify their methods whether that is the product, market or service. A business strategy is the means by which it sets out to achieve its objectives, it can be described as a long-term business planning. The definition would describe growth as the process of improving measures of an enterprise’s success.
2. Caterpillar Inc. suffered during the global economic recession of 2009 but seems to be recovering. Produce a report which analyses Caterpillar’s recent profitability and performance. You should assess to what extent strategy concepts introduced on this course provide an explanation for these changes in performance in an increasingly globalised world. You will need to consider at least two of the strategy concepts.
The reason I would make this choice is to stimulate lending to businesses, reduce unemployment and increase household income so that the economy could then recover naturally. Scenario 2 In 150 to 200 words, explain your reasoning for the way you are planning on using the Discount Rate. Be sure to address the following: 1. How the Discount Rate can affect the economy 2. How your action will affect economic growth 3.
4. Is ECCO following the inside-out or outside-in strategic perspective? What are the implications of this choice and how can ECCO increase their sales/marketing efforts? * Inside-out strategy: which is an internal oriented strategy. This strategy emphasizes the company’s ability to utilize its existing internal resources and focuses on streamlining operation through proper sizing and cost reduction.
FormPrint Ortho500 Case Study ProACT model Problem Statement: David Willis must choose a sales approach for FormPrint’s Ortho500 to best establish early market presence in the bracing market. Objectives: * Gain market share * Maintain/Gain profit * Demonstrate product knowledge to potential customers * Demonstrate knowledge on financing and ROI * Maintain brand equity Alternatives: 1. Use direct selling method with current sales team. 2. Hire independent sales representatives.
The management of the company has decided to introduce changes to the business processes. The business process of the company would be enhanced through the use of latest technology. The goal of the management is to increase the sales revenue for the company by focusing more on the customer relationship management initiatives. Furthermore, the company also wants to analyze the analytical customer relationship management program. However, the final decision for the implementation of this analytical CRM project depends on the return on investment and the adequate payback period.
Loss of advertising revenue 4. Reducing brand awareness. | SWOT Analysis of “The Fashion Channel” Marketing Mix: 1. Product: Focus should be given on more entertaining and prime time programmes which will increase the revenue generation for the company. 2.
This is the time when operations “make” a business. However, market requirement is changing, operations must be changing too, Hagen Style did not so suitable for the market later. Although board managers felt really good about the Hagen style, they started to consider adjusting OS when direct marketing using door-to-door representatives was increasingly regard as an old fashioned market channel. It can be inferred that if nothing was done to adapt to market, the operations would “break” the business. Questions.
INTRODUCTION The ever changing communication and technologies are effectively changing the global business environment. As a result to maintain a competitive position, managers need to continuously innovate and focus on addressing the needs of their customers both locally and globally. In this report I have been asked to help Medtronic CEO to decide whether his current bold strategic expansion into emerging markets is the right thing to do or to advise him on a different approach. This report is summarized with in three major chapters. Chapter one analyses Medtronic as a multinational enterprise by addressing”an initial screening of business environment including political environment, economics, culture etc.