Acct 556 Week 6 Mini Case

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I. Key elements of the scenario • Will Bury created a proprietary technology that converts printed text into a digital format for reading and audio for listening. • Will wants to digitize books because he feels that this is the future of technology. • Will holds the patent on his device so his business is a monopoly • Will is trying to launch his new product while working a full-time • Will wants to resign from his job in order to dedicate full time to his business. • Will is currently doing the work on his own out of his garage. • He wants to free up some of his time so he doesn’t miss out on family functions. • The decisions Will is facing is whether or not to hire someone to help run the business to free up some of his time…show more content…
Fixed and variable costs should be adjusted to maximize profit • Will is going to need to figure out how much of his product he is willing to offer consumers at different prices. • The demand for this type of product should be researched before setting the price • If there is a high demand for this product, that would help determine selling price • Will has setup a small website to introduce his products selling material where the copyright has lapsed for $10 and copyrighted materials for $15. • In the first six months 1,000 of the older books were sold generating revenue of $10,000 and 2,000 of the copyrighted materials were sol generating revenue of $30,000. • The current market price for books on CD is about $20 for a 500 page book. • It was recommended to Will, by his friend Elsa that he increases the price of his product to allow for additional funds for advertising. • It is recommended that Will increase the price of the lapsed copyright books to $13 and increase the copyright books to $18. • Will could look into the option of renting these digitized books, which could increase profit because he would incur only the initial cost for producing the product and every time is rented out after that initial time, would be mainly…show more content…
• Because Mr. Bury is operating in a monopolistic structure, his demand curve is downward sloping; • The quantity demanded increases as the price decreases. VIII. Organization and its values • Differentiating his product from his competitors as more companies enter the market will be crucial to the value of his product and organization • This creates a barrier of entry to competitors and gives Mr. Bury an advantage. • Since he holds the patent on his device so his product is unique IX. Summarize • With the current economic condition, it is a necessity for Will to try and stay competitive in order to increase profits to stay above water • However, while he has had his business for a few years, he has not been able to make it profitable enough to allow him to quit his full time job just yet. • If Will is thorough in applying the economic principles to his decision-making process then he will have a better probability of succeeding in his entrepreneurial
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