A Study on the Distribution System of Reckitt Benckiser Bd

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“A Study on Distribution Systems in Old Dhaka Territory of Reckitt Benckiser (BD) Ltd.” Chapter-1 Introduction 1.1 1.2 1.3 1.4 1.5 : : : : : Introduction to the report Rationale of the study Objectives of the study Methodology Scope & Limitations of the study Md. Fahim Hasan (Shimul) Roll No: 105413 Page 1 “A Study on Distribution Systems in Old Dhaka Territory of Reckitt Benckiser (BD) Ltd.” Chapter-1 1.1. Introduction The Reckitt Benckiser (BD) was incorporated on 15 April 1961 in the territory now comprising Bangladesh. Reckitt Benckiser (Bangladesh) Limited started its business in this country in 1962 as Robinson Foods (EP) Limited. At that time the only product manufactured was Robinsons Patent Barley. However products like Barley, Cherry Blossom, and Robin etc. were being imported to cater the needs of the consumer. After 1971, the company slowly started to build its own plant as the import of all other products stopped. Gradually Harpic, Dettol, Robin Blue, Mortein Liquid, Mortein Aerosol and other household plants started to be established. Under joint venture agreements Mortein coil, Dettol Soap and Robin Fabric products Care have been introduced. The name of the company was changed from Robinson‟s food (Pakistan) Limited. to Robinson‟s food (Bangladesh.) Limited after the independence. In 1978 it was again changed to Robinson‟s (Bangladesh) Limited. In 1985 the name took the style of Reckitt & Colman Bangladesh Limited. Finally as Reckitt and Colman Plc, UK and Benckiser NV, Netherlands merged on December 03, 1999 the name was again changed to Reckitt Benckiser (Bangladesh) Limited on 9th November 2000. 1.2. Rationale of the Study Knowledge and learning become perfect when it is associated with theory and practice. For any business student only curriculum activity is not enough for handling the real business situation, therefore, it

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