Visual Rhetoric Analysis

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Nyquil; The green death persuasion | | NyQuil; The green death persuasion. Introduction Advertisers use all sorts of persuasive techniques to incline an audience to buy a product. Sometimes it is sex appeal. Sometimes it is the use of children’s emotions and wants. Other times they play on what we hope for. Such as in this case, NyQuil advertisers use a depiction of a couple, in bed, both wide awake and unhappy. The husband is up; presumably with a cold. The wife is being kept awake by her miserable husband coughing and sneezing. Clearly the wife is wishing she were asleep and not suffering with her husband. The uses of color, contrast, disproportion, simplicity, and text evoke emotions of empathy for either character portrayed. These tactics combined are designed to compel one to consider buying relief in the form of NyQuil’s death-green-induce-a-coma flavor. Observation When looking over this text one is first drawn to the couple lying in bed. The room around them is dark, black, all but a lamp glowing obscenely on the bed side table. We see the use of warm colors in the lamp lighting and on the bed. These whites and yellows tell us that the room should be cozy, warm and inviting. There is a box of tissue on the table as well as a tissue balled up in the man’s hand. The man himself is sitting up in bed. He is propped up on one arm. A tired and helpless look is on the man’s face. The woman is
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