The Research Methods of Fuller-Seeley and Gomery

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Douglas Gomery's article entitled “The Rise of National Theatre Chains” is researched and presented to its readers in a much different fashion than the article “Dish Night at the Movies: Exhibitor Promotions and Female Audiences during the Great Depression”, written by Kathryn Fuller-Seeley. The techniques employed by these historians (as well as the evidence provided in the texts and frequency of citations and reference points throughout) serve to mark these articles on their readability as either factual and statistic, or as anecdotal. Douglas Gomery's article on national theatre chains centers on Balaban and Katz. In the afterword by the author, he explains that the article is an excerpt from his novel, “within the Business History section […] and is not intended to cover the technical, social or cultural implications of what Balaban and Katz wrought” (Gomery 119). In reviewing both historians' approaches, Gomery's appears to be based primarily on (as it reads) observation, rather than historical findings based on fact; he does not rely heavily on systematic evaluations or facts and figures. Instead, his article is filled with dates, which serve to give the reader a helpful time line of the history of Chicago's Balaban and Katz and their rise to dominant power in theatre chains. In discussing the importance of location, Gomery consults the history of the Chicago Plan Commission's observations to demonstrate classism in Chicago, and how it relates to the placement of theatres (Gomery 107). He also looks at the consensus statistics to determine the people who lived near these theatres, particularly The Central Park Theatre: “North Lawndale was where immigrant Jewish families like the Balabans and Katzes moved in order to prove they had 'made it' […] the 1920 consensus determined that three quarters of the population of this particular neighborhood were Russian
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