Tata Interactive Systems Simulation

1422 Words6 Pages
Mangerial Decision Making: Tata Interactive Systems Simulation AMBA670, section 9050 Introduction Being able to make strategic decisions is important to a company’s survival in any industry. Despite the industry structures in which a company operates under, it is necessary to prepare competitive strategies for pricing and marketing. This type of decisions making enable and sustain a competitive advantage that makes a company competitive in its industry and it gives the company control in ways to minimize competition and maximize profit. In the year 2003, Quasar Computers started the first optical notebook computer, named Neutron. Neutron is about five times as fast as microchip-based computers and its rechargeable battery can last up to three days (Tata Interactive Systems, n.d.). Making appropriate strategic decisions are vital to Quasar’s performance. The strategy simulation exercise demonstrated the various levels of decision making challenges that Quasar leaders encountered whilst trying to maximize profits and minimize impact of competitors while operating under different market structures. Quasar computers has a three year patent on neutron; this will be a focus in decision making as Quasar Computers move through the different industry structures; monopoly, monopolistic competition, Oligopoly and perfect competition. Monopoly Quasar Computers has exclusive rights for three years on optical computers and rules optical computers market. During the three years the company is protected against any competitors in the market; this give Quasar the opportunity to make maximum profits in the market without the worry of price control. Profit is the distinction between proceeds from selling amount produced and the cost of obtaining the essential factors to produce it (Aliabadi & Salahi, 2013). Profit maximization occurs when

More about Tata Interactive Systems Simulation

Open Document