When an industry enters a new zone or field where there is no competition and when that industry becomes a trendsetter, it will come under Blue Ocean. The red ocean is the category where many industries have already been established in the same area of interest. To explain the blue ocean strategy a perfect example would be the Apple.inc’s iTunes. During the year 2003 many music lovers downloaded music from the internet illegally from illegal music file programs such as Napster and LimeWire. It was in this time that Apple moved into the digital music space as a provider and distributor of music content.
Music has changed drastically over the past many years. People went from listening to records of classical music, to computer generated hip-hop. The huge change has to do with new technology being produced in the music industry. Besides just new production technology, there has been new methods invented to change the way we obtain and listen to music. We used to only be able to listen to music in our own houses, and now we could have hundreds of songs being carried in our pockets, ready to play at the touch of a button.
Questions|Answers| What is meant by the term media convergence with regard to technology, and how has it affected everyday life? |The term convergence can have several different meanings but is defined in our text as " the flow of content across multiple media platforms, such as combining computers and telecommunications and turning them into electronic form. I think that media convergence has affected everyday life in many different ways, at one point we could only watch television shows and listen to music on our televisions and radio stations. Media convergence has now made it to where we can access our favorite shows online through websites such as youtube and even TV Station websites, you are also able to download music off the computer and watch videos through a variety of different sites as well. Not only has media convergence made it possible for us to access these things from a computer but we now have iPhones, iPads, Android phones and even email that allow us to search websites for news, music and television shows.
After the trial, the anti-payola statute was passed under which payola became a misdemeanor, penalty by up to $10,000 in fines and one year in prison. Getting radio play would allow the songs to reach its expected audience and help launch the artist’s career. This practice also helped small and independent labels break the stronghold of the music industry by major labels. To better understand what was behind the Payola scandal in the 1950’s, let me discuss a little history about the radio industry. In the 1930’s and 1940’s, the American Society of Composers, Authors and Publishers (ASCAP) thrived on the sales of sheet music and recordings of Tin Pan Alley songs, the collection of New York City music publishers and songwriters who dominated the popular music of the U.S. at the time, but the creation of radio in the 1940’s was geared toward recorded music and things started to change in the industry.
It also features Drummer, as virtual session player that jams along with the songs you are creating. Another feature that Logic Pro X has is called Flex Pitch; this feature allows you to fine tune the pitch of your audio tracks as they are being laid. The Logic Pro X keeps with previous versions by allowing you to control it via an app on your iPad. (www.apple.com) New Products Apple is mounting a comeback in the world of modern technology and is attempting to once again overpower
Ships at sea heard a broadcast that included Fessenden playing O Holy Night on the violin and reading a passage from the Bible. In 1926, with the arrival of "talkies" many musical short films were produced. There are a lot of things about Music Videos, from clips from “The Beatles “ songs, to MTV creating VH1 or Video Hits one, music videos have truly changed during the years. A music video in 2005 had bad quality compared to the ones in 2013; these are because of better filming cameras, and improved editing software. 2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier; Google Videos, Yahoo!
Alexandre Bardet Professor Searcy English Com 122 18 Oct, 2010 The MPAA should review the way ratings are completed in the terms of Sexual content in the films viewed. After viewing the movie “This movie is not yet rated”, you cannot miss the confusion moviemakers have about their ratings received. Any Sexual content in films has to receive a rating. Although it is totally understandable, a “R” rating would allow the moviemaker to extend its commercial use on TV or else; a “NC-17” rating will not allow them to project their film in most of the movie theaters. The “sex” issue in the movies should be reviewed by the MPAA, because how could someone rate an act of love and passion when we live in a society with violence.
In spite of this development, the majority of electric cars that run on the highways are built at home using old cars and spare parts. It is so easy that with a few hundred dollars, anyone can convert a regular car to an electric one. Indeed, the idea of an electric car conversion has spread that many are wondering how to build an electric car. Because of this various books have been written to cater to the inquiries of the people. Do - it - yourself or DIY electric car guides become readily available in bookstores and shops.
Online distribution of music accounts for 80% of the industry revenue, which is estimated to be an industry whole of $5.34 billion by 2012 fall (Demery 2008). The introduction of online music distribution has revolutionised the music industry and digital revenues have rose to £166 million. A more threatening side of music downloads has been the emergence of file sharing and piracy that has recently arisen, which is freely accessible to download without payment required. The international federation of phonographic industry states 95% of all music downloads are sourced unlawfully (Rogers, 2009). Regrettably, MP3 files are not secure and once someone has acquired a file nothing stops them from making other copies from it.
However mobile segment was fast emerging as a big substitute of MP3 players. As a result Apple faced very stiff competition from these rivals. Though Apple responded well with launch of iPhone and Lala.com (music streaming site), yet the threat of other substitutes is pretty high and Apple will find it difficult to have a sustainable position in MP3 players. Complements:- The launch of iTunes Desktop software and iTunes Music Store was very instrumental in helping the growth of iPod. The sales of iPod shot up by 6 times after the launch of iTunes store.