Rise and Fall of Enron

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Case Study: “The Rise And Fall of Enron” by Chan Kuen Fung, Mic (13661078) Course – Organizational Communication Tutor: Mr Lennon Tsang Hong Kong Baptist University Integrated Communication Management 29th November 2013 The rise and downfall of Enron is one of the most influential case to let us review how an organization should work and communicate. Other than the illegal ways they used to make profit and how greed are the organization leaders are, the more fundamental part of the problem of this cooperation is how they create their organizational culture. Obviously, we can see the downfall of Enron is not created by one hand but one mindset that lead Enron to death. And the most ironical part of Enron is their slogan “Ask why”, which never had been asked by the staff but the slogan itself. When the leader had never been contested, for sure it’s easy to make wrong decisions, which is another most critical part of how Enron runs. Because even Jeff Stilling and Ken Lay, the leader of Enron, are the star of Wall Street, the legend in the employees eyes and “the smartest guy in the room”. In the end, they are just human. Once upon a time, Enron was one of the most successful companies and the dream of employees in U.S. They were originally an energy company and later become the most innovative cooperation in U.S for six years because of their creative ideas in how to earn money in the stock market. However, the success of Enron was all make up by lies. Their profit is not real but actually an immoral accounting game. The company was actually in debt with 30 billion US dollars. The dream is broken in 2001 with the bankrupt of Enron cooperation and all their major commanders were arrested because of illegal trading. Skilling modeled values of greed and excess and a view that standard notions of right and wrong and traditional business principles simply did not

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