This way they will be able to gather all the money they need in order to expand the company. By expanding the company they will be able to have the opportunity to reach out for more potential customers. Leading the company to an economic success, Kudler as well could consider the possibility of acquiring another organization in the same industry. The opportunities the company will face taking this decision might as well increase their monetary income in a good way. Having at their side another company advertising and selling their products will provide the opportunity to expand their market.
Marketing is the step-by-step detailed instruction on how a company or business plans to get its product, service, or identity to the marketplace. Some companies when launching a new product give out free samples of their product. This draws in consumers to test the product but also to bring awareness of the product. Promotion is simply effective communications. People must know about a product before it can be sold.
Marketing also can be defined as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Kolton & Keller, 2009). According to Business Dictionary (2010), marketing is “the management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy” (Marketing, para. 1). The need for marketing was created by the need to exchange items with others in
Promotion: Informs the target market about the ‘right’ product and includes selling that product through personal and mass selling. Promotion can be geared to retain current customers or acquire new ones, but is always designed to stimulate interest to the point of purchase of the ‘right’
Research Proposal Paper Shari Arthurton December 12, 2011 Sidney Morse STR 581 Introduction In today’s competitive market, services and products are becoming very similar in the same industry. It is up to each company to develop product differentiation and new innovations to keep their company upfloat. A growing number of companies develop a strategy plan. “Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand it’s current position and the possible avenues through which it can pursue a particular
Business Proposal Cameo Conley HRM 531 April 5, 2011 Mr. Calloway Business Proposal As InterClean and EnviroTech prepares to become the leading consumer in the sanitation and sales market, there are vast changes that will occur in the compensation and benefits that the company has to offer to its team of sales representatives. Compensation plans need to be tied to an organization’s strategic mission and should take their direction from that mission (Cascio, 2005). The compensation plan includes salary and possible incentives for each employee. Salary and incentives will be performance based. Performance will be based on the company’s objectives that were outlined in the business plan and job analysis.
The status and role of the elderly in the future will increase because the birthrate has dropped to an all-time low. b. There will be an elderly revolution, termed the “silver-haired rebellion,” which will place much of the lost power and status back into the hands of the older segment of society. c. As the rate of technological change accelerates, knowledge quickly becomes obsolete, and this decreases the status and role of the elderly (they are no longer the storage houses of technological knowledge; libraries and databanks have taken over this role). d. In the future, there will be a major reorganization of kinship and the family, which will restore power to the elderly.
Penny. This company provides goods. Their business activities are to be the customer’s first choice and to enhance the quality of life by being bigger and bolder. The following paragraphs will show the financial and organizational information of J. C. Penney. J.
"Administrators need to see their groups performing beneficially, and making positive move towards attaining the group's targets". Short Term and Long Term Strategies of XYZ Company, INC XYZ Company must execute some short and long haul methodologies for its financial needs, and create the procedures for the organization to deal with its working capital. XYZ Company must begin increasing sales today. It must attain its objectives and targets. In the event that the sales increase, the organization will create additional working capital, and can undoubtedly accomplish its yearly objectives.
Like other businesses our goal is to expand as well as build more customer awareness to increase its profits. Kudler wants to build a customer base that will be loyal to their stores. To do this it is important for Kudler to conduct the necessary research needed first to implement this change in the operations department. Especially, because we aim at a specific market with