Integrated Marketing Communications Reliance Baking Soda: Optimizing Promotional Spending 10/25/2012 What is your recommendation for how Regnante can achieve her 2008 profit target? Develop a pro forma income statement (template in exhibit 10). Marketing and Communication Objective: Anna Regnante has been promoted to Domestic Brand Director’s position for Reliance Baking Soda. Her marketing objective is to develop a 2008 budget P&L that would result in a 10% increase in profit over 2007 estimates. In order to achieve her marketing objective, she has to allocate communication budget in such a way that it would result in 10% increase in profit over 2007 estimates.
She has started compiling her assumptions and putting together an Income Statement. She has determined that she must make at least $75,000 profit per year in order to start the business. She has asked you to analyze her Income Statement and help her determine whether it is viable for her to start this business. You have agreed to help her complete her Income Statement and to perform What-If analysis to help her look at her potential profitability. BIS 155 Lab 6 of 7: Day Care Center Purchase here http://chosecourses.com/BIS%20155/bis-155-lab-6-of-7-day-care-center Product Description Your friend, Jane Morales, is considering opening a Day Care Center.
Team Assignment, Health Care Case Study Sensitivity Analysis • Resource: Financial statements, Annual Report, and Budget issues under Chief Financial Officer in the Virtual Organization and the grading criteria located in Week Five on your student website. • Create an 8- to 10-slide Microsoft® PowerPoint® presentation that summarizes elements that affect staffing at Patton-Fuller, such as raises in wages and changes in the nurse-to-patient ratio. Include speaker notes. • Include the following in your presentation: o Explain how you may use a trend analysis to plan for staffing at Patton-Fuller. o Summarize the trend analysis and how comparative data facilitates forecasting at Patton-Fuller.
Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget. 6. Complete the Marketing Budget worksheet for your company. o Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals. Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet: o Begin in the current year and complete a marketing budget for the first year of your business.
eHarmony has the opportunity to use new technology to convert non-paying members, who have already created profiles in their member data base, to paying subscribers. The strategy that is being recommended is (i) targeted advertising using database analytics, (ii) a review of current advertising expenditures for opportunity to re-allocate, and finally (iii) recommendations and models to measure the effectiveness of targeted marketing. Technology and algorithms that “match” two potential relationship-seekers typically is the first line of strategy that is discussed in the on-line dating market. In 2011 Match, the top competitor to eHarmony, reported 1.8 million paying subscribers who used its “Synapse” algorithm to find possible mates. eHarmony uses its “Personality Profile” and its questionnaire as its technology strategy.
In the reconciliation of total reportable segments, the total corporate eliminations were $912 million. By looking at these numbers and policies of Verizon Communications Inc, the reader gets an inside look at how these intercompany transactions are vital for proper reporting. In Verizon’s case, if these were not done, there will be an increase in Income for 2013 of $912 million which is a significant
Nike Cost of Capital I. Single of Multiple Costs of Capital Since Nike has multiple business segments it is appropriate to question whether to use single or multiple costs of capital for the analysis. Kimi’s assistant Joanna went ahead and chose to use one cost of capital for Nike. We agree with her decision because Nike’s different segments are all generally sports related and are susceptible to the same market risks. For example, Nike’s footwear and apparel lines, which make up a combined 92% of their revenue, are segments that complement each other and are sold through the same marketing and distribution channels.
Estimate the after-tax return on capital for the operating portion of this period (Years 3-12) C. Based upon the after-tax return on capital, would you accept or reject this project? A. Operating Income for Nike Apparel: In years 3 and 4, the project will lose money but Nike will offset these losses against other profits to save taxes. There are a number of allocation mechanisms that can be used to compute operating income, and the return on capital is affected by decisions on allocation. For instance, I allocated the entire investment in the distribution system expansion to this project.
My evaluation of Nike’s share price is based on Joanna Cohen’s analysis. In the following paragraphs I am going to point out the mistakes that Joanna has made and also give my suggestions in the WACC calculation First of all, for as much as over 95% of Nike’s revenue comes from sports-related business, I do agree with Joanna’s assumption of single costs of capital. Although cost of capital of non-Nike branded product may different from its main sport business, it has a minor effect on the cost of capital of the company as a whole. However, I found that she has made a few mistakes in calculating debt and equity weights and cost of debt. Debt and Equity Weights The first mistake in Joanna’s calculation is that the weights of Nike’s debt and equity should be based on the market value rather than book value mixes of Nike’s debt and equity.
The billions of dollars spent per year on celebrity endorsement contracts show that celebrities, like Liz Hurley, Britney Spears and Tiger Woods, play an important role for the advertising industry I felt that the adverts never motivated me to buy, but I wanted to analysis why they are so popular and how advertisers get them to work in their favour. I chose Nike because they employ some of the biggest names in sport. Information Sources I searched databases and journals through the WIT website, such as ABI inform and emerald. There I found all the relevant material. I also read books to find which areas of celebrity endorsements to investigate trends and theory.