Monopoly Case Study - Alcohol Monopoly

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ECON20023: Economics for Business (Term 1, 2014) Research Essay 20 Marks Explain monopoly and perfect competition market structures, and identify the key factors that distinguish them. (4 marks) Choose two different industries from your home country representing monopoly and perfect competition, and identify their key characteristics in relation to the factors used to differentiate between the market structures. Using the real data from your case studies analyse the behaviour of firms and market outcome for each case study. (12 marks) Clarity/referencing/presentation of essay. (4 marks) Part 1: Explain monopoly and perfect competition market structures Market structure Market structure refers to the degree of seller concentration measured by the number and distribution of firms within one market. The market structure could then be used to assess the nature of market competition. The behavior and financial performance of the firms are under strong influence by the market structure. However, there
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