Mc Donald Case Study

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Final Assignment Mc Donald Fitsumberhan Hagos Negusse This paper is submitted in partial fulfillment of the requirements for Managerial Accounting and Finance – Assignment No.9 Swiss Management Center University School of Management Dr. Demetra Sanderfer October 07, 2014 The Assignment Questions 1. Select a company from the S&P 500's list. 2. Download the company's financial statements for the last 10 years. You can use free websites as www.morningstar.com or www.smartmoney.com. 3. Analyze the company's profitability over time. Compute different measures of profitability, as ROIC and ROE. 4. Decompose the Return on Invested Capital on its value drivers. Where is the business' profitability coming from? 5. Read the Notes included in the financial statements and find accounting rules that could affect ROE's measurement. Are reported earnings susceptible of manipulation by the company's management? What performance measures would you choose to avoid such distortions? 6. Download the company's beta and D/E ratio from www.smartmoney.com. Compute the Weighted Average Cost of Capital, showing any necessary assumptions. 7. Compute each period's Economic Value Added. 8. Write your conclusions. Answers 1. I selected McDonald for this assignment 2. McDonald's Financial statements for the year 2004-2013 Income Statement | Annuals (USD $) View: $% | Fiscal Period | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | Revenue | 19,065 | 20,460 | 21,586 | 22,787 | 23,522 | 22,745 | 24,075 | 27,006 | 27,567 | 28,106 | Cost of Goods Sold | 9,377 | 14,136 | 14,602 | 14,881 | 14,883 | 13,953 | 14,437 | 16,319 | 16,751 | 17238 | Gross Profit | 9,688 | 6,324 | 6,984 | 7,905 | 8,639 | 8,792 | 9,637 | 10,687 | 10,816 | 10,903 | Selling, General, &Admin. Expense | 5,706 | 2,221 | 2,338 | 2,367 | 2,356 | 2,234 |

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