Marcello's Ice Cream

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MARCELLO’S FAMOUS ICE CREAM (PTY) LIMITED 1. Question 1: Analyse and Comment on the Financial Health of the Firm 1.1 Income Statement The following forms an analysis of the Income Statement of Marcello’s Famous Ice-Cream   Sales have been relatively flat year on year, with only a slight growth from 2004 – 2006. Therefore, Marcello’s projection of R2.5 million for 2006 is ambitious. He has grown at 3.8%, 3.7% and now he is looking for a 5% growth. New competitors mean he may have difficulty putting price increases in.  Cost of sales have increased year on year, resulting in a decreasing Gross Profit, and Gross Profit Percentage: Year End 2003 Sales Cost of Sales Gross Profit GP% 2210000 1768000 442000 20% Year End 2004 2295000 1895000 436000 19% Year End 2005 2380000 1952000 428000 18%   His GP% is dropping, and is slightly lower than the industry norm of 20%. The decreasing GP impacts directly the bottom line of the firm. Expenses  Marcello’s expenses have been increasing year on year, significantly in the “general and admin” line expense. Marcello’s depreciation expense is decreasing. Marcello mentions that his costs have increased due to his fixed expenses going up (salaries & wages) as mentioned in the case. The expenses includes interest paid. Profit & Tax  As a result of the increasing expenses, Marcello’s profit before tax has been declining significantly from 2003 – 2005. This means that the absolute tax that is payable is less, as the tax rate has stayed the same, at 50%. The industry norm for EAT is 3.5% and Marcello’s is 1.5%.  No dividends were paid out in 2003, 2004, 2005, and retained earnings have been steadily declining: Year End 2003 Retained Earnings 85000 Year End 2004 57800 Year End 2005 33000 1.2 Balance Sheet Capital Employed  The shares have remained

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