Week 2 Knowledge Check Score: 19/19 Concepts Mastery Questions MARKETING CONCEPT 100% 1 ADVERTISING STATEMENTS 100% 2 NEW PRODUCT PRICING 100% 3 INTEGRATED MARKETING COMMUNICATIONS 100% 4 SOCIAL RESPONSIBILITY 100% 5 FINANCIAL MARKET PARTICIPANTS 100% 6 FUTURE VALUE 100% 7 NET PRESENT VALUE 100% 8 COST OF CAPITAL 100% 9 FOREIGN EXCHANGE RISK 100% 10 SUPPLY AND DEMAND 100% 11 AS AND AD MODEL 100% 12 MONETARY POLICY 100% 13 DEFICIT 100% 14 BALANCE OF PAYMENTS 100% 15 SHIFTS IN DEMAND 100% 16 ECONOMIC AND TECHNICAL EFFICIENCY 100% 17 PROFIT MAXIMIZATION 100% 18 COMPARATIVE ADVANTAGE 100% 19 Concept: MARKETING CONCEPT Concepts Mastery Questions MARKETING CONCEPT 100% 1 1. Compared with other approaches to business, the marketing concept is distinct in that it A. focuses on sales B. produces new products and services C. creates a broad assortment of products D. focuses on satisfying customers' needs The correct answer is: D. Correct! Concept: ADVERTISING STATEMENTS Concepts Mastery Questions ADVERTISING STATEMENTS 100% 2 2. A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products. What type of statement is this?
SGMA 591 L02 TARGET CORPORATION STRATEGIC MANAGEMENT OVERVIEW Student ID: 10012487 SGMA 591 L02 TARGET CORPORATION STRATEGIC MANAGEMENT OVERVIEW Student ID: 10012487 Contents EXTERNAL ENVIRONMENT 3 Demographics 3 Social Factors 3 Political, Legal, and Regulatory Factors 3 Technological Factors 4 General Economic Conditions 4 COMPETITIVE POSITION AND RESOURCES 4 Tangible Resources 4 Intangible Resources 5 PRESENT STRATEGY 5 Canadian Expansion 6 Store Remodels 6 Strengthening Customer Loyalty 6 City Target 6 INDUSTRY COMPETITIVE FORCES 7 Rivalry among Competitors 7 Threat of New Entrants 7 Competitive Pressures from the Sellers of Substitute Products 7 Competitive Pressures Stemming from Suppliers’ Bargaining Power 8 Competitive Pressures with Buyers’ Bargaining Power 8 SWOT ANALYSIS 9 FINANCIAL PERFORMANCE 9 PROFITABILITY RATIOS 10 LIQUIDITY RATIOS 10 LEVERAGE RATIOS 10 ACTIVITY RATIOS 11 OTHER IMPORTANT MEASURES 11 KEY STRATEGIC ISSUES 12 Channel blurring increases competition in the US. 12 RECOMMENDATIONS 12 Invest in Online Retailing 12 Expand Private Label Range 13 APPENDIX 14 Appendix A: Market Shares of Retailers in Mass Merchandise’s Industry in U.S. 14 Appendix B: Target Ratio Analysis and Wal-Mart Ratio Analysis 15 REFERENCES 17 EXTERNAL ENVIRONMENT Demographics Canada has a smaller population compared to the U.S. however, the Canadian population is expected to increase by 1% per year, as is the number of households. The average income per person in Canada is higher than the average income per person in the U.S. In addition, Canada has a larger portion of middle class than the U.S. does. These all will help retailers that offer good quality products with affordable prices to gain market share in Canada.
1 c. 5 d. 4 E16.5 Multiple Choice—Corporate Governance a. 3 b. 5 c. 2 E16.6 Multiple Choice—SEC and Accounting Standards a. 3 b. 4 E16.7 Multiple Choice—Registration of Securities a.
RETAIL INDUSTRY ACCT – 3444, S50 Charlee Hong #100070169 Dorina Cho #100218745 Brenda Adomi #100200523 Table of Contents INTRODUCTION 1 KNOWLEDGE OF THE BUSINESS 1 SWOT ANALYSIS: 2 BUSINESS RISKS AND STRATEGIES 3 CORPORATE GOVERNANCE 4 CORPORATE GOVERNANCE PRACTICES 5 FRAUD RISK ASSESSMENT 5 LAWSUITS /PROCEDURES FOR LITIGATION AND CLAIMS 6 TOP 3 LAWS AND REGULATION THAT MUST BE AHDERED TO 7 GOING CONCERN ASSESSMENT 8 AUDIT RISK LEVEL (LOW/MEDIUM/HIGH) 9 OVERALL AUDIT STRATEGY 10 PLANNING ANALYTICS 10 MATERIALITY 11 REVENUE CYCLE & TYPE OF AUDIT 11 KEY CONTROLS 11 REVEUNUE’S ASSERTIONS, AUDIT RISK, AUDIT PROCEDURES 12 ANALYTICAL PROCEDURES 13 INFORMATION SYSTEM & IMPACT ON AUDIT APPROACH 13 APPENDIX 15 REFERENCES 20 INTRODUCTION Dollarama is the largest dollar store in Canada and currently there are over 680 stores operating across the country. Dollarama offers broad range of everyday consumer products, general merchandise and seasonal items that are appealing to customers because of lower dollar values and one stop shopping convenience. Dollarama was founded by Lawrence Rossy in 1992, and went public in 2009. KNOWLEDGE OF THE BUSINESS CUSTOMERS: Targeted to all demographic consumers who seek value in a wide range of consumer product and one shopping convenience. COMPETITORS: Some of Dollarama’s direct competitors include “A buck or two”, “Dollar Giant”, “Dollar store with more” just to name a few.
(Figure 3.1 identifies 6 major forces; Figure 3.2 identifies 6 major forces) 2. For each of the 4 major forces identified explain the implications or impacts those forces have had on a critical marketing decision. (2.5 pts. each-10 pts. total) 3.
Western Governors University New Product Development Horizon Computers Danielle Corley RWT 1 April 19, 2012 Table of Contents Executive Summary ………………………………………………………………………… 3-4 Introduction………………………………………………………………………………….. 5-6 Porter’s 5 Forces……………………………………………………………………………... 6-7 Threat of new competition…………………………………………………………… 6 Threat of substitute products………………………………………………………… 6 Bargaining power of customers……………………………………………………… 6 Bargaining power of suppliers……………………………………………………….. 6 Intensity of competition rivalry……………………………………………………… 7 SWOT Analysis……………………………………………………………………………… 7-8 Strengths……………………………………………………………………………... 7 Weakness…………………………………………………………………………….. 7 Opportunity…………………………………………………………………………..
UNIT 102 MANAGEMENT PERSPECTIVES. ANDREW MACKENZIE Table of Contents Question 1 Specific Environment 3 Customers 3 Employees 3 Shareholders 3 Suppliers 4 Competitors 4 Regulators 4 Question 2 Management Style 5 Classical 5 Administration 5 Bureaucratic 6 Human Resource (HR) 6 Modern 6 Contingency 6 Systems 7 Question 3 Control processes 7 Strategies 7 Systems 8 Processes 8 Competition 8 Question 4 Planning 9 Planning Process 9 Define Objectives 9 Determine where you stand vis-à-vis objectives 9 Develop Parameters 9 Analyze and Choose 9 Implement the plan 10 Planning tools 10 Forecasting 10 Benchmarking 10
Name Professor Course Date Bolthouse Farms * Table of Contents 1 EXECUTIVE SUMMARRY 3 2 HISTORY OF CARROTS AND THE CARROT MARKET 3 3 HISTORY OF BOLTHOUSE FARMS 6 4 PORTER’S FIVE FORCES 8 4.1 Competing Sellers 8 4.2 New Entrant 9 4.3 Substitute Products 10 4.4 Suppliers 11 4.5 Buyers 12 5 TOWS ANALYSIS 13 5.1 Threats 14 5.2 Opportunities 15 5.3 Weaknesses 15 5.4 Strengths 16 6 STRATEGY PROPOSAL 17 6.1 Collaborating with Fast Food 17 6.2 Brokerage Transportation Services 18 6.3 Product Line Expansion 18 7 . CONCLUSION 19 8 APPENDIX 21 9 References 23 EXECUTIVE SUMMARRY Bolthouse Farms is one of the leading and largest producers of fresh carrots and a variety of other carrot products. The company
1. | Question : | (TCO 8) Countries engaged in international trade specialize in production based on | | | Student Answer: | | relative levels of GDP. | | | | comparative advantage. | | | | relative exchange rates. | | | | relative inflation rates.
Bell Canada: The VoIP Challenge Table of Contents Key Issues 1 Risks Associated with New VoIP Technology 1 Decreasing Fixed Line & Long Distance Revenues 1 Increasing Competition 1 Situational Analysis 2 PESTEL Analysis 2 Political/Legal 2 Economical 2 Social 2 Technological 3 SWOT 3 Strengths 3 Weaknesses 3 Opportunities 3 Threats 4 Conclusion 4 Industry Analysis 4 Five Forces of Competition 4 Competitive Analysis 5 Corporate Analysis 6 Corporate Level Strategy 6 Business Level Strategy 6 Organizational Structure 6 Analysis of Alternatives 6 Status Quo 6 Enter VoIP Industry Separate from Bell Organization 7 Enter VoIP Industry as a Division of Bell Canada 7 Enter VoIP Through a 3rd Party 8 Progressive Market Penetration 9 Decision Criteria 9 Key Recommendation 9 Enter VoIP Industry as a Division of Bell Canada 9 Progressive Market Penetration 10 Risk and Contingency Planning 10 Appendices 11 Appendix A: SWOT Analysis 11 Appendix B: Industry Analysis - Porter’s Five Forces 11 Appendix C: Competitive Analysis 12 Appendix D- Decision Criteria Matrix 12 Appendix E- Force Field Analysis 13 Appendix F – Changes in Long Distance Services Revenues 13 Appendix G – Changes in Dial-Up vs. HSI Subscribers 14 Executive Summary Bell Canada is the current market share leader in its industry. Their main customer base is located in Quebec and Ontario, and also Eastern provinces through its majority stake in Aliant. Some key issues that Bell should be concerned about are risks associated with new VoIP technology, decreasing fixed line and long distance revenues, and increasing competition. Government regulates communication through the Canadian Radio-television and Telecommunications Commission (CRTC). The CRTC has been actively promoting greater competition in long distance