Women, Motivation and Top Management

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Case study “Women, Motivation, and Top Management” 1. Contrast the motivation needs of the corporate women discussed here and explain each woman’s motives in terms of Maslow’s need hierarchy? Ellen Marram as young graduate wants to earn money, survive in man’s world and she set out to make a career. Her world revolves around responsibilities of line manager. And then her object changed, it was no more money, but she wanted to be creative and was reputed as ferocious competitor. Roxanne Decyk started as a secretary. Her goals center on her career, she drove hard to be a top-officer, although she knows there is long-entrenched male culture. She wants to show, that women are as necessary as men in corporation. J. Diane Folzenlogen Stanley was successful treasurer of EDS Corporation, but her motives changed and she started a family. Nowadays she enjoys very different work, shooting marbles. In terms of Maslow’s need theory Ellen Marram, I think, wanted to satisfy her need for Safety of employment, resources and property at first. Later when she wanted to be creative, she wanted to satisfy her need for Self-actualization. Roxanne started her career with satisfying needs for Esteem – achievement, respect by others. Of course she also wanted Safety of employment and resources, but her goal was to be top-officer. She helps aspiring women executives, she is able to work closely with her employees and peers and she demonstrates that woman qualities are in corporation needed. She is satisfying her need for Self-actualization – lack of prejudice, acceptance of facts. Fro J. Diane was more important to satisfy need for Love/Belonging when she started a family. 2. Examine each executive’s profile in terms of McClelland’s theory of achievement. How would you characterize each woman’s career decisions? McClelland’s theory of achievement says that for

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