Why Did Augustus Use Propaganda

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How Augustus used Propaganda to maintain his power in Rome. Nehal Housny Professor Jose Gomez-Rivera Western Civilization November 7 , 2013 Augustus was a master of propaganda who employed Ancient and Hellenized Egypt as a means to legitimize his power in Rome after the Battle of Actium. This paper examines the ways in which Augustus molded the people, imagery and religion of Egypt to suit his political needs. This was accomplished through an examination of major Egyptian political figures such as Julius Caesar, Mark Antony, and Cleopatra . The symbolism of their images was altered to enhance Augustus’ standing in Rome. Augustus’ inspirations were also considered, especially Alexander the Great who became a significant influence for Augustus as was evident through the various similarities in their seal rings, family history, and both their roles as restorers and saviors . The most predominant source for evidence of Augustus’ use of Egypt was found in Augustus’ representation of the Battle of Actium . The battle was depicted typically with a crocodile, stalks of wheat, and a bald Augustus. These actions developed the prestige of Rome…show more content…
In this case, the viewers may have associated this with the civil struggle between Antony and Augustus. The construction of the temple began soon after the Battle of Actium when the negative propaganda against Antony was still fresh . As the temple was being constructed, the negative feelings began to calm own. This may explain why the themes towards Antony and Cleopatra are so subtle. For Augustus, the Temple of Apollo served as a dedication monument and a form of propaganda. The imagery of Antony and Cleopatra may have been presented in such a way as to remind the people of Augustus’ victory and to represent himself as the protector of Rome and Roman
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