In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success. Research aids in the development of marketing strategies and tactics. Part of the marketing research is to conduct competitive marketing intelligence so that the big picture can be compiled and analyzed. When all the data is collected and presented in a logical manner intelligent decision can be made. Intelligent decisions save Kudler money and
The customers displayed the overall cost of merchandise is a bit high. They do appreciate the loyalty and bonus programs, but achieving these loyalties and bonuses should not cost so much. Kundlers foods could experience an increase in customer satisfaction if they slightly reduced the cost of their products and services. Market research is a very important part of an organization's strategy to implement expansion and variation. Part of this research must include the competitor’s strategies.
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
The quality of the goods are acceptable to consumers and there are few frills. These companies constantly look for ways to reduce cost while keeping good quality and not cutting down on essential features. This strategy places more emphasis on the features of their products than
Their s also less global competition which equals more slices of pie for Blue Nile. Power of Buyers) The pressure consumers can exert on Blue Nile to get them to provide higher quality products, better customer service, and lower prices are almost none existent or very minimal because that’s who blue Nile prides themselves on being. This is very important because “buyer power” is one of the forces that help shape the competitive structure of a market or industry. Power of Sellers) Blue Nile has done an excellent job of making arrangements and agreements with their suppliers to
One reason for Jamba Juices success is the fact that they keenly observe their value discipline of operational efficiency and to maintain said operational efficiency with as low a cost as possible. Jamba Juice is known for its low cost juices and snacks in their industry and has changed the way consumers viewed retail fast juices. This discipline has made Jamba Juice the preferred choice of consumers in the retail juice market. Jamba Juice from inception decided on the type of product to offer the consumer market. They needed to offer the product at the right price and with some variety that would stimulate the consumers mind.
While product leadership is a goal of First Slice Bread Company, any unique product offering is easily duplicated and can be offered for a cheaper price by larger competition quick service restaurants. First Slice Bread Company must
The Production Concept – Companies focusing on this concept will primarily focus on achieving high production efficiency at low costs and mass distribution as they believe the consumers are primarily interested in widely available products at low prices. This concept makes sense when the consumers are more interested in obtaining the product than features. The Product Concept – Companies will study a product concept before they market the product to their customers are a lot of time and money is spent on research to ensure they reach their target market, in order to do this they must fully understand and know the product to ensure they can present the products best qualities and features. 2. Britvic’s micro and macro environment.
Fair trade is set in place to make sure the global economy is serving the people. A benefit to being socially responsible is how the public sees you. Most consumers prefer to buy from ethical businesses. Although they need your products, competition allows them to pick in their favor. Not only does being socially responsible give you a better public image, it also will give you better and more media coverage.
With that said, Dell relies on a combination of customer intimacy and operational excellence. This can be supported by Dell's key tenets: "a direct relationship is the most efficient path to the customer, customers can purchase custom-built products and custom-tailored services, Dell is a low-cost leader, Dell provides single point of accountability for its customers, and non-proprietary standards-based technologies deliver the best value to customers" (Dell, 2005, p. 1-2). What business risks does Dell face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the