Virgin Group Case Study

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Virgin Group Case Study Presented to Prepared By Group 9 21 November 2013 Table of Contents INTRODUCTION………………………………………………………..3 SWOT ANALYSIS ………………………………………………………3 BCG MATRIX ANALYSIS OF VIRGIN GROUP………………………6 POTER’S FIVE ANALYSIS OF VIRGIN ATLATIC….…………………7 RECOMMONDATIONS * ON MANAGEMENT STRUCTURE AND SYSTEM………..8 * ON FINANCIAL STRUCTURE………………………………8 CONCLUSION…………………………………………………………….9 REFERENCE………………………………………………………………10 Introduction According to Grant (2012), “At the beginning of 2012, there were 228 Virgin companies registered at Britain’s Companies House (68 of which were identified as “removed” or “recently dissolved”).” The conglomerate specializes in the travel and entertainment industries but has diversified into 200 different businesses ranging from the financial services industry to music. In addition, there are a number of holding companies that own the equity of Virgin’s many operating companies, linking the complex network of Virgin empire. However, those holding companies are ultimately owned by Virgin Group Holdings Ltd, a private company registered in the British Virgin Islands and owned by Richard Branson and a series of family trusts. Thus, Sir Richard Branson retains complete control of the Virgin Brand, and in effect his name has become synonymous with the brand to the point of Virgin becoming a reflection of his own personal ideologies. Nonetheless, Virgin’s great dependence on Branson casts a shadow over its future. Because, as Grant (2012) stated, “the informal collaborative approach that had allowed the Virgin Group to survive and develop despite a turbulent economic environment had depended greatly upon Richard Branson and his personal leadership.” Inevitably, Branson will retire some day, the situation calls for an urgent reform on Virgin’s strategic, organizational, and financial structure in

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