Veterans Breach Program Marketing Strategy

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Veterans Outreach Program Charles Eaton MM522 Marketing Management Dr. Kamal Veterans Outreach Program TABLE OF CONTENTS SECTION 1 # SECTION 1.0 EXRCUTIVE SUMMARY #3 SECTION 2 SITUATION ANALYSIS SECTION 2.0 MARKET SUMMARY #5 SECTION 2.2 SWOT ANALYSIS #6 SECTION 2.3 COMPETITION #7 SECTION 2.4 PRODUCT OFFERING #7 SECTION 2.5 KEYS TO SUCCRSS #10 SECTION 2.6 CRITICAL ISSUES #10 SECTION 3 MARKETING STRATEGY # SECTION 3.0 MISSION #10 SECTION 3.2 MARKETING OBJECTIVES #11 SECTION 3.3 FINANCIAL OBJECTIVES # SECTION 3.4 TARGET MARKET # SECTION 3.5 POSITIONING # SECTION 3.6 STRATEGIES #…show more content…
Fort Knox has a population of over 40,000 Soldiers, family members and civilian employees. Fort Knox uniquely boasts the sole responsibility for all Soldier career management, from swearing in to departing service. Its units include Army Cadet Command, Army Human Resources Command, and Army Recruiting Command. These units, along with the 3rd Brigade of the 1st Infantry Division, the 3rd Expeditionary Sustainment Command, the 84th Training Command, Ireland Army Community Hospital, and other "Partners in Excellence" make Fort Knox the most multi-functional military base in the United States Army. In the local area there are a few different outreach groups that are geared towards helping Veterans and their family. The American Legion, Veterans of Foreign Wars, and the Veterans Administration outreach program on Fort Knox. The growing trends of veterans has increased since the war on terrorism as the U.S. Army has increased the target recruiting goals and the end strength of the Army has increased to cover the wars in Iraq and Afghanistan. The end strength of the Army for FY 2010 was 547,400 for the U.S. Army (U.S. Government, 2010) as seen in Exhibit 1 shows the active duty end strengths for fiscal year
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