Verne Global Essay

981 Words4 Pages
Case summary: Verne Global Verne an innovative venture trying to explore the opportunity of setting up huge data centre in Iceland, to harness the natural environment and renewable source of energy to power its data centre making it green. Verne business was collocation & selling power and space to the companies making it a wholesale data centre supplier. Kato Co-founder of Verne, was surrounded my many questions which will decide the future of the company. Major questions were. How can it sell and market its unique green offering. As Verne has pioneered the renewable energy sources which makes its data centres carbon neutral. Verne could make its clients significant financial benefit the problem lies in quantifying it given the uncertainty and complexity of the surrounding carbon markets. Are Verne green initiatives sufficient for them to charge their clients a premium for it? Verne uses only renewable source of energy to power its data centre, which can substantially reduce its client’s carbon emission. Making them comply with the regulatory norms and also capture the public good will of green strategy. How can Verne best implement its green strategy? Will this help in their selling process or will it just complicate the process. Which sales model to follow and the target audience? Analysis:- Problems with Iceland: it is under huge economic crises, major challenge in connectivity issues, perception about the country & natural threats from earthquakes. Iceland Pros: Cloud computing and virtualization made the geographically insensitive and information could be stored somewhere and accessed from anywhere. Reduction in network latency led to broaden he data centre location scope. Remote storage been accepted because of reduction in data loss and connectivity failure with improved security server hugging is on wane. Increasing cost of electricity and data centre
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