For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
Performed by Akhad Abdulmanov 159114802 Marketing Research. Case 1: «Smith’s Clothing» Introduction The main target of this assignment is developing of research design for Smith’s Clothing case taking into account research questions posed by Jim Andrews, the president of Smith's Clothing. It also given in the case, that main tool of research is survey, so composing of questionnaire for survey is the main point of this assignment. 1. The target population First of all, taking into consideration that Smith’s is women’s store participants of the survey should be women, who likes shopping and.
They should have no reason to be self-conscience while out in public by their appearance or feel as though they need to compare themselves or wish “they could wear something cute like that”. Gasu Clothing is in a class all of its own. We strive to make our customers feel and look beautiful no matter what their size or shape is. They address the customers’ needs by fitting them with the right style then tailoring the clothing so it fits beautifully on their body. This is where we beat our competitors.
These “fashions” are not placed on the clothing by accident. They simply gain the attention of the consumer, by allowing them to show off which brand they bought. They are certainly not the most practical fashions, but these fashions are used to wheedle their way into your pocketbook. It is the simplest way these clothing lines can make a profit because everyone is conforming to their fashions. It is the idea that “if she has it, then I have to have it,” that causes us to want to be like everyone else.
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
If it seems to fit, they buy. One thing men surprisingly seem to do with furniture and household objects is find the right price. They tend to be cheaper when it comes to furniture, caring little about what it looks like. Its more important that it’s comfortable and cheap. Women on the other hand, tend to browse around for as long as they can.
Donors have a say in what happens because they are the ones who are investing in this desired goal. The customers are the ones who come by the store to purchase groceries. They are the ones who choose whether or not to round up to the next whole number. Without these donors, we will not have funds to keep this goal to keep on
Your shoppers must always be able to find these necessity items in stock whenever they are needed. These much needed products include household cleaners, health and beauty items, paper products and food items. As the current market structure of the dollar general store is important we look at the effect of government regulations. As seen in the last couple of years, DG has started offering advanced in-store services to their employees which in turn is passed to the consumers. However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting.
Another argument Levitt and Dubner explored are the “Experts”; from criminologists to real estate agents use their info advantage to serve their own agenda”. People might think they are buying the expertise and the experts’ best interest because they are giving them an economic incentive, but what most people don’t realize is that experts manage themselves as business. They try to get the job done fast so they can move on to the next customer, but if it is their own property they might put an extra effort because they can predict when the market is going to be good and they don’t have to rush so they can wait for the best offer. This wasn’t actually a big shock for me but is just another sample of how the real world
They also wore the same gowns - Zimbardo says: being in a large group lessens our awareness of our individuality. You’re faceless and you feel reduced guilt. - He also says: Individual behaviour is rational and conforms to social norms. Deindividuated behaviour is based on primitive urges and doesn’t care about social norms. - Any aggression must have been due to deindividuation.