Ur Umuc Fitness Center Business Analysis

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The UR UMUC Healthy Fitness Center case study analysis Name Tutor College Course Date The UR UMUC Healthy fitness centre is a centre that has been operating since 1980 as a centre for exercise and martial art classes. For more than twenty years since it was started, the fitness centre has been operating on the same way and nothing much has changed since its inception. Being on the 21st century, there is a great need of the management of the company to device new system of operation if it is to continue delivering its services to the public in the future. This paper gives an analysis of the situation at UR UMUC Healthy fitness center and devices on the strategies that I would employ being a newly employed manager at the centre. Analyzing porter`s five forces, it will be easier to redefine the competitive position of UR UMUC Healthy Fitness Centre. Based on the information that has been provided for the fitness centre, analysis of Porter`s five forces will help in creating a competitive advantage of the firm over new entrants in the market. Buyer’s power- This is the ability of the buyers to continue enjoying particular services or goods based on their preferences for the seller. In the health fitness centre, buyers power is at stake and this will mean that if the buyer`s power is to reduce, then it will negatively affect the performance of the centre. This force is not likely to affect my strategy as I will be dealing with other forces that will automatically increase the buyer`s power. Supplier`s power- the ability of the supplier to continue providing the center with their required equipment. The suppliers` power has a neutral impact to the centre since the operations of the centre determine the willingness of the suppliers to keep on supplying the centre with their materials. This force is also not likely to affect my strategy as it is

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