Advertising Synthesis Essay The growth of media has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has altered the perception of wants versus needs, which has led to a significant change of the economy and its consumer capital. Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better.
It seems the media is growing more powerful with time which is, in my opinion, both good and bad. The media takes full advantage of their first amendment right and the freedom of the press. The media has three main roles and responsibilities to the American public, which I will cover in detail. I will explain how these responsibilities fit in with my current events project on our economy. Our politicians have a great influence over what the media reports as well.
This article contains many astounding statistics about news readers in past decades vs. today. For example, it says that news viewership went from 50 million nightly in the 1960s to 25 million today. A survey asked in 2004 which presidential candidate served as an army general. While 42% of age 50 or older could name Wesley Clark, only 13% of people under 30 could. Today, a 30 minute CBS newscast is only 18 minutes and 20 seconds, according to The News about the News: American Journalism in Peril (2002).
Furthermore, the current strong growth is alleviating most of competition pressure which is going to be more intense once the market reaches high saturation levels. [3] Regarding barriers to entry, the internet backbone plays and important aspect. Most of the current large incumbents own their own network which was used primarily for pre-internet era telecommunications or TV cable networks. This heavily reduced market entry by taking advantage of economies of scope.
Services Quality Candy is well known and beloved candy shop here in the mid west. Quality Candy bottom line has been diminishing in the last few years do impart to the economy and the larger more well known Candy companies able to better service their customers. Quality Candy prides itself on that small hometown feel for the relationship between them and their customers which is fine but they will have to expand their business and try and maintain that hometown feel. Quality Candy has a web site and you can order from the site; however they can not ship to APO, FPO, AFB or Post Office Box addresses or non-US orders. This leaves a large number of potential customers out including the military and Quality Candy is just not that well known out side of the mid west.
University of Phoenix Material Media Convergence Worksheet Write 250- to 350-word answers to each of the following questions in the matrix: |Questions |Answers | |What is meant by the term media |Media convergence with the regards to technology means that the lines are getting blurred | |convergence with regard to technology, |together between the traditional forms of media and new technology so that they are almost| |and how has it affected everyday life? |becoming one. A decade ago, there were clear differences between print media, TV, the | | |internet, in general,
Reagan’s policies reflected conservative politics and contributed to simulation of the economy in many ways. Reagan was one of the people that where involved with the Economic Recovery Tax act in 1981. The Economic Recovery Tax Act cut all income taxes by twenty five percent, and reduced the top income tax rate from seventy percent to fifty percent. In the beginning of the fall in 1982 the economy began a sixth straight mount growth due to the Economic Recovery Tax Act. This was the longest uninterrupted period of expansion since the government started keeping track in 1854.During this time fifteen million new jobs were created and just under twenty trillion dollars worth of good and services were produced.
There are always crowds of people waiting in lines in front of electronic stores at four a.m. to get the latest gadget at its lowest price. More people amount to longer lines, less parking, and of course less patience had by the consumer. Having the option to use cash or your credit card to make a purchase is a huge plus when shopping at the mall. It makes for speedier check out times at the register and less stress for both the consumer and the retailer. Then again, none of that matters when you know that the item you needed for that special someone has sold out.
Or at least this is what I have come to understand. In American society everyone strives to make something out of themselves, jumping at the opportunity to make themselves rich. Although only the successful actually attain this dream its still was a very good motivator for immigrants and Americans alike. The American dream affected how most laws were made. With the way the government is set up the people who govern the country have to think about what is best for the average citizen.
From Good to Bad The Roaring Twenties was a decade that continued in innovation and invention but also included a great shaping of American culture that had never been seen. Changes in entertainment, living, buying and even the mindset of Americans was quickly changing. During this era the black people of America started to migrate out of the south and into different parts of the nation, mostly west and north. Great flooding from the mississippi forced a lot but many moved by choice. After this migration, 40% of the 12 million blacks lived in cities with 2 million of them in urban areas in the west and north.