Unilab Strama Essay

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MAPÚA INSTITUTE OF TECHNOLOGY [pic] School of Industrial Engineering & Engineering Management A Strategic Management Paper for “UNILAB” [pic] Submitted by: EMG – 4 As partial fulfillment of the requirements of EMG166 – A1 Strategic Planning and Management 3rd Quarter SY 2012 – 2013 II. EXECUTIVE SUMMARY III. TABLE OF CONTENTS IV INTRODUCTION United Laboratories is a Filipino-owned pharmaceutical company that provides quality healthcare to Filipinos. Founded in 1945, it started as a small drugstore in Manila which had a single goal in mind: to provide quality medicines at a price that is accessible to many Filipinos. Many years have passed and Unilab is now the leading pharmaceutical company in the Philippines and across Southeast Asia; however, its mission to give millions of Filipinos access to quality medicine remains. Today, Unilab is a developer and manufacturer of both ethical and non-ethical consumer products in the following segments (quote source: unilab.com.ph): |Anti-Allergy |Endometabolics | |Anti-Asthma-COPD |Eye-Ear | |Anti-Fibrinolytics |Gastrointestinal | |Anti-Infectives |Genito-Urinary-Nephro | |Anti-TB |Hospital Solutions | |Cardiovascular |Medical Device | |Central Nervous System |OB-Gyne
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