Two Cheers For Materialism

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Materialism is a common fact in current American society. From the type of bag that people carry to the car in their garage, one undeniable truth is that people place a huge priority on their personal possessions. “Two Cheers for Materialism” is an article by James Twitchell, and he analyzes the American indiscriminate spending habits that are increasing year by year. He explains the evolution as a society due to materialism over the past hundred years, and shows the fact that materialism has played a major role the development of western culture. Throughout the article, the author researches the behavior of American consumption pattern and the fundamental reasons that persuade society to buy. Moreover, Twitchell provided readers with examples and various authors’ works to support his claims, which portrayed him as a credible author. The author helped the readers realize that a controlled materialism can be a positive contributor to society with his article, so his work was successful in reaching the readers through his main point. Twitchell opens his claim by recognizing American culture as a powerful force that is continually fastening its pace towards an increasingly capitalist society. He refers to American material culture as a mallcondo culture; a culture that is trying to be avoided by some hopeful nations and sought after by other willing and expanding nations (28). History has shown that our consumption has expanded exponentially over a fifty year period; we consume more for our families and ourselves, we buy larger houses and splurge on lavish vehicles. It is easy to blame this unflattering culture characteristic−materialism−on commercialism but Twitchell insists that it is “the scapegoat du jour” often blamed for social epidemics and the corruption of youth (29). The blame is being passed around when it is truly materialism and our love of things that

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