Brrompton Bicycle Case Study Swot

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Brompton Bicycle SWOT Analysis The managing director of Brompton Bicycle is looking to increase theWW market share that the company has whilst still maintaining the company’s image of quality products. However, the company faces a number of obstacles in order to achieve this. I have detailed the The strengths, weaknesses, opportunities and threats the company faces are detailed in the SWOT analysis below. Strengths Estimated Sales of 19,000 bicycles this year. Estimated pre-tax profit of £925,000. Unique, well established brand.  ‘…premium brand status.’ Design covered by copyright. Manufacturing process being refined. Lead time reduced to 3 weeks. • Ability to outsource (thus saving costs) • Engineering ethos • Durability…show more content…
Using more effective manufacturing systems and double shifts has been implemented to achieve this. This is a small increase in comparison to the sales of competitors, showing that the global market could provide a number of new opportunities for the company as it grows. However, the opinion of the managing director, Butler-Adams,the company believes is that a significantly higher number of sales in a short time period could undermine the brand’s image which may decrease the desirability of the…show more content…
The lack of research and development could have a negative impact if the company does not choose to invest time in this form of development(weakness). The benefits toWW using ^ PR consultancy in order to help define and reinforce the brand image of Brompton Bicycle are also mentioned as a means to increase ^ ^ market share. My advice to Butler-Adams would be The company could build on opportunities by investing additional resources into research and development in order to identify the niche market that Brompton Bicycle appeals to. Reinforcing the brand image through the quality, built to last appeal of the product will aid the company in gaining more market share. Using a PR consultancy service may be an effective way to do this(opportunity). However, using social media and word of mouth to advertise through their existing customers will ensure the brand continues to remain desirable to new customers,

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