Timbuk2 Case Essay

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CASE: The Tao of Timbuk2 1. Key competitive dimensions that are driving sales for the two categories of products that Timbuk2 makes and sells are given below: Custom Messenger Bag * Unique Product: Each bag is custom designed by the customers who place orders either online or through retail outlets by selecting the basic bag configuration, color, size and various other specifications. This shows the exclusivity of Timbuk2 bags * Design Quality: Timbuk2 bags meet the design quality, which is evident from the high quality, tough materials used only upon thorough testing, as well as inclusion of Bluesign standards1. Process quality is also apparent by the fact that Timbuk2 bags are not just bags but a bond shared by its customers. * Delivery Speed & Reliability: It just takes two days for the messenger bags to be delivered to customers through overnight deliveries, which is an amazing lead-time maintained by Timbuk2. * Skilled labor: Timbuk2 has a small and highly skilled, diverse labor force, which has fined tuned the production line over the years to produce the best quality bags. This portrays the firm’s efficiency. * Supplier after sale support: Timbuk2 has a lifetime warranty for the bags, which covers defects in materials or workmanship. It also provides recycling options to its customers2 * Price: Timbuk2 offers a considerable range of prices, with the custom messenger bags being slightly costlier than the new laptop bags, as the custom messenger bags provide wide range of choices * Sale/Availability: Timbuk2 has a company website that offers a multitude of options for customers to design their own bags with great ease of navigation, order tracking, store locators and finally hassle free payment options. New Laptop Bags While all factors listed above hold good for the new laptop bags, the product, cost and the delivery

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