Themes About Women And Men

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WOMEN/ Television Ads: 1. Orbits.com- Plane is delayed overnight; a man and woman must find accommodations before all the other passengers do. The woman uses her cell phone to search the web; the man tries the local phone book. This commercial shows women in a take charge role. She is capable in a tight situation to quickly some up with a solution. Will also notice though that in the ad, even though both passengers have left the same airplane and are facing the same issue only the women is perfectly groomed, reinforcing the image that a woman should look her best at all times (the concept of female beauty). 2. Time Warner Cable- A mother speaks with a sales associate on the phone while cleaning up after her two sons. During the conversation she manages to save the family money while dealing with a broken nick-knack. This commercial reinforces the image of the woman as the homemaker. She is multitasking and performing all the tasks expected of her without it looking like they are even hard. She is also well groomed; reinforcing the image that woman is happy in her role and is the “good woman”, as explained in the text. 3. Wal-Mart- Woman is shopping at a high priced electronics store. As the salesman explains the TV, she intrupts saying “I don’t understand.” He tries to explain the electronics, where she replies she understands that she just doesn’t understand why it costs so much more the Wal-Mart. The theme toward women in this commercial focuses towards a women’s frugal nature. Inviting the idea that woman may move forward by understanding electronics, but still cling to older traditional values of looking for the best deal. 4. Caltrate- Woman doing yoga, while it discusses the importance of vitamin D and strong bones. The theme in this commercial is the “aging female”, it discusses a women’s health while stressing her need to maintain it. Songs: 1.

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