The three key elements of product positioning strategies, competitive advantage and value propositions are integral in the successful marketing of the product and as seen from the examples throughout the essay are how major cooperation’s effectively differentiate their products from the other leading offerings from other brands. Thus the conclusion is drawn that for a company to gain maximum competitive advantage and take majority share of a market the corporation marketing the product must differentiate their product from the competition in order to create value for customers and in turn create profit and customer equity. (Armstrong, Adam, Denize and Kotler,
Scholars such as Friedman suggest that treating the economic responsibility as the most important responsibility of a business, is called a profit-maximising view, and “the social responsibility of a business is to increase its profits.” This kind of view states that a company should be operated on a profit-orientated basis, with its sole mission being to increase profits. This approach would seem to benefit stockholders, as well as stakeholders, as the stockholder is going to benefit from the profit made by the company and will gain something back from the company, however problems can occur when the businesses and companies do not balance their ethical responsibility, as they can therefore be perceived as greed and unable to balance their corporate social responsibility, and will cause a bad name for a business. So although the stockholder may also be gaining profit by doing this (what the company sees as doing the right thing) is not necessarily the right thing to do in terms of stakeholders. However, Friedman would argue that as long as the business is maximising its profit, that is the main point and so the loss of the stakeholders is less important. This argument can be deemed as weak as Friedman’s approach does not mean that stakeholders can be benefited alongside stockholders, and so disagrees with
The role of marketing function in business is critical for any business or company because without marketing the business will either make or break the company. Marketing plays a central role in creating, communicating, and establishing the value for the business. It helps a firm in creating value by better understanding the needs and wants of its customers and providing them with products and services that they can use. What are some activities of the marketing department? Marketing department have several activities because this department is the one who really makes the company and attract the customers and consumers.
For a company to retain talent it must offer more incentives for the employees than that of its competitors. Your company encourages the decisions and ideas of the employees but more programs could be put in place to help retain employees. Implementing a program that offers rewards for time and cost savings not only benefits the employee but also the company by projecting a positive image of employee worth to the company. Keeping the companies hiring practice on the national level is required for all employees that work in the retail stores but if there is a need for technology or manufacturing of a particular product I would recommend global labor. The ability to tap into the global labor market will make the company more competitive by being able to offer competitive prices on products due to lower overhead cost associated with the offset in the labor cost.
7. The Role of Marketing within an Organization The role marketing plays in an organization determines the efficiency and effectiveness in meeting the needs and desires of its customers. Good marketing can make a product extremely successful and poor marketing can potentially be the downfall of an entire company. That is why marketing plays a key role in every organization regardless of the organization’s specific mission and
• A differentiator gains a competitive advantage because it has the ability to satisfy customers’ needs in a way that its competitors cannot, which allows it to charge a premium price for its product. • Premium prices → increased revenue → superior profitability • A differentiator invests its resources to gain a competitive advantage from superior innovation, excellent quality, and responsiveness to customer needs • A product’s appeal to customers’ psychological desires is a source of differentiation. ▫ Example? 13 Differentiation • Generally, a differentiator chooses to divide its market into many segments and offer different products in each segment • A differentiated company concentrates on developing distinctive competencies in the functions that provide competitive advantage ▫ These are still expensive! • A differentiator must control its cost structure to ensure the price of its products does not exceed the price customers are willing to pay for them • When differentiation stems from the design or physical features of the product, differentiators are at great risk of being imitated ▫ Example?
6 Social Responsibility within Company Q Social Responsibility within Company Q Daniel R. Beckerman Western Governors University WGU Student #000322976 For any given business, the greatest potential for revenue growth can be found through a mix of focusing on providing for the shareholders, as well as thinking of the stakeholders as a whole. This means focusing past short term profits and creating a plan that demonstrates a measure of social responsibility. Business reputation goes a long way towards creating how large a company’s customer base is going to be, and giving the appearance of not caring about the community can lead to a loss of customers and a loss of additional revenue in the long run.
They have an interest in the business by prompting money and want the companies to make steady orders. They like to feel valued, by the company which they supply too. Owners have an interest in the business because they can either be sole traders or run the business in partnership. They are known for the most significant stakeholders which they are the ones who control the business. Their interest is to see the profit they make increasing and the value that the business has rising.
A franchise is a form of business organization in which a firm already has a successful product or service, ("Investorsword.com", 2012). The franchisor then enters into a continuing contractual relationship with other businesses for the use of their product or service for a fee. A franchise would be an excellent choice for an individual who has the funds to start up a business. Starting up a business is a high risk taker because one doesn’t know what to expect. With a franchise the risk is somewhat lower because the business has already proven itself to be successful.
Business coursework creating a Marketing proposal Every business has a marketing department. Marketing about understands the customer’s needs and wants if you fail to impress your customers they would turn to someone else like your competitor. To prevent this happening you must • Understand consumers needs • Understand and keep ahead of the competition • Communicate effectively with its customers to satisfy customer expectations • Be aware of constraints on marketing activities Therefore successful businesses in this world now have a secret behind there success but to be successful you must have an excellent marketing objectives. Marketing objectives are an essential part of the marketing plan as they provide