Succes Of The Artic Monkeys Case Study

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The big music story of 2005 turned out to be the succes of the Artic Monkeys, a British group who’s debut single went straight to the top of the charts. But theirs was an ordinary succes story in the music buisness. Far from being discovered and promoted by one of the big record labels, the group had made it on their own; recording their own material and freely distributing it via the Internet. Music fans had downloaded the song, realise how good they were and then forwarded the files to their friends by means of sharing which became known as ‘file sharing”. In other words, the group’s reputation had been established via word of mouth. The previous decade had seen a real revolution in home recording. It had become possible for anyone woth musical talent, and a modest amount to invest in the latest digital equipment, to achieve home recordings of comparable quality to those produced in professional studios.…show more content…
Surely, they reasoned, if you upload your music away on the internet, none would buy a hard copy. But the succes of the Artic Monkeys demonstrated that the loss of potential income when people downloaded songs rather than buying them, could be offset by the increasing exposure the music got as a result. In effect, it was making some songs freely available as a way of generating interest in others for money, of course, people had to

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