The Leadership Strategies of Jack Welch and How they Transformed GE

4283 Words18 Pages
Introduction When Jack Welch became CEO of General Electric in 1981, he was only the 11th CEO the company had seen in its 120 years of existence. Although GE was a $13 billion a year company, it began showing signs of necessary change as it had reached the stage between maturity and decline. After 20 years at the helm, Jack Welch had turned General Electric (GE) into one of the world’s most successful companies. Welch increased GE’s market value from $13 billion to over $300 billion in 2001. He guided the once struggling company to what was then the biggest corporation in the entire world as well as the most profitable. Through the use of goal setting, empowerment, and communication Welch transformed the gigantic and complacent company into an energized multi-national organization ready to face world competition. Through an analysis of the techniques employed by Welch one can gain a better understanding of how to motivate outstanding performance in any organization. In 1981, the industry environment in which GE was involved was in a downward spiral. The main problem in a declining industry is that falling demand for products lead to the emergence of excess capacity. In trying to use this capacity, GE began to cut prices, thus sparking a price war and diminishing the profit. GE was also suffering from low productivity growth (1%-2%) as well as a lack of new innovations. Another issue facing Welch as he took control was that the company was still organized as it had been when GE was founded near the turn of the century. GE was suffering from a lack of strong leadership and the existence of to much bureaucracy. As Welch took over he found that GE's rigid organizational structure, resistance to change and bureaucratic climate made it impossible to perceive an effective environmental change when change was necessary to remain an industry leader. In fact, if

More about The Leadership Strategies of Jack Welch and How they Transformed GE

Open Document