The Grand Theater Company

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1. What does it take for a theater like this to survive? The primary source of revenue for a stage theater is ticket sales. In the case of the Grand Theatre, ticket sales generate roughly half the revenue for the theater. Grants account for next largest portion of revenue. Therefore appealing to theater goers, or potential theater goers, would be the primary area of emphasis. These efforts should be followed by appeals to political/cultural organizations that provide grant money to support the arts. Once a company is strong in these areas they can concentrate on other supplemental sources of income such as concessions, providing/selling advertising, facility rentals, schools, etc. 2. Would you hire Robin Phillips? Why, why not? Personally, I would not hire Robin Phillips. While he has a good reputation and ideas for evolving the strategic direction of the theater, I believe they are self-centered in their motivation and would put the theater in the red for longer than Mr. Phillips would be willing to stay. I get the impression that if the board is unwilling to fully support the vision of Mr. Phillips, he will want to look for greener pastures. The investment to realize the “Phillips plan” would be huge and the theater would be taking all the risk if Phillips was not willing to make a commitment to the theater. He is known to have had a “stormy” relationship with the Stratford and is looking to get out of his contract with them if they don’t show “more evidence of support for his ambition”. Robin Phillips is essentially trying to use Theater London as a stepping stone to further build his reputation and is not interested in the position if he doesn’t get the money and full autonomy he is looking for, nor does he seem particularly committed to the long term welfare of the theater. 3. How “strategic” is this decision? This would be a very strategic decision for the
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