The Ford Pinto Study

1116 Words5 Pages
The Ford Pinto In the 1960, Ford wanted to lead the market of sub-compacts. The car, Ford Pinto, had clear specifications: Ford president wanted the Pinto to be light and affordable. "The Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000." Moreover, Lee Iacocca, Ford president, wanted to start the production within 25 months. Let us note that the normal required time from the conception of a car to its production is 45 months. Hence, there were many constraints faced by the engineers at Ford: 2000$, 2000lbs, 25 months One of the key challenges faced was a problem in the tank of the Pinto. The crash tests show that upon an accident, the tank would rupture and gas would leak. There will be a high probability that the car would burn into flames with its passenger trapped inside. However, this safety problem was not resolved and production started with the “deadly” design. The Ford Pinto was released in the market in 1971. Several deaths were related to the tank design of the car. Ford lost millions of dollars in lawsuits, its reputation suffered tremendously and after an investigation from the Department of Transportation, Ford called for a recall in 1978 of 1.5 million Pintos. In 1980, Ford stopped the production of their Pinto car. Ford engineers were aware of the tank safety problem before the car production. However, they did not stop or change the design. Did they make the righteous ethical decision? Obviously, they caused many injuries and deaths. A cost-benefit analysis as well as another analysis depicting a utilitarian approach will further explain the case. Cost-Benefit analysis Upon the conception of the car design, the product objectives did not include safety. In fact, Ford president, Lee Iacocca, had a saying: “safety does not sell”. Some Ford engineers had real concerns about the tank safety problems. Unfortunately,

More about The Ford Pinto Study

Open Document